BE A SELL-OUT! If you hope to make any money out of your publication, or if you're looking to increase its profitability, you'll need to follow best B's in selling:

1) BONDING. Who are your subscribers? Who is your ezine aimed at? If your ezine's a teen-zine, you will need to know latest *in* words and expressions. If your ezine is for newbies, you'll need to offer simple and clear explanations. And, if you're aiming at business market, your ezine should have a pristine presentation while content will need to be both professional and to point. You have to *know* your potential customer - before you try and sell.

2) BASICS. Keep your ezine simple. Stick to plain text. Yes, you can create an ezine with a variety of fonts, graphics, and formatting options, but why bother when roughly 50% of all email users only have access to plain text compatible email clients? And instead of your nicely centred and bright red heading is an unintelligible line of code - hardly what you'd planned!

I use TextPad to write my ezine. It's a great little piece of shareware software. You can download it here: http://www.textpad.com/ . You need to configure word-wrap between 55-65 characters per line to ensure that all email clients can read your text perfectly - just way you intended!

By keeping your ezine neat and simple, you'll ensure that your subscribers focus more on content - and on what you have to offer.

3) BENEFITS. When your subscribers read your ezine, they are constantly thinking "What's in it for me?" I know because I think exactly same thing. You must ensure that your ezine answers this question from start to finish.

2) KEEP YOUR ARTICLES FOCUSED on readers' interests and information you give them useful. People are interested in finding information that will be useful, profitable, or interesting to read. Stay focused and flexible, meaning don't try to serve up everything to everybody.

3) BE INFORMAL AND RELAXED. Although newsletters often tend to reflect a more serious tone of their area of commerce, your newsletter should still have warmth, life and feel of a human voice. A newsletter is like a personal voice in a community. A good newsletter gets a following, but a great newsletter builds a family. Because of this fact, subscribers are more likely to go with your product than a company outside their family of contacts.

4) WRITE TO EXPRESS NOT TO IMPRESS. Don't use technical terms relating to your business or any other. You may understand and use them everyday, but depend on fact that some of your readers will not. Use easy to understand words. Explain what technical terms you must cite. Always strive to communicate clearly.