Guru Interview Of The Month -- Cathy Wagner

Written by Lawrence Doro

Guru Interview Of The Month -- Cathy Wagner

[Lawrence] Cathy, could you briefly describe some of your online business operations and products/services?

[Cathy] Sure, I am a one woman operation working out of my home. My site, is designed to help anyone build an online business with straight forward information, tips and recommendations.

In addition to writing articles and providing tested recommendations, I am also available to all members (free and paid) for questions, advice and live interactive marketing discussions. I really like to talk to members and it feels great when I can help others by telling them how I overcame an obstacle that they are now facing.

My free membership is designed for beginners who really need to learnrepparttar basics of promoting their offer (whatever it is) online. It includes recommendations forrepparttar 117368 most effective free advertising sites,repparttar 117369 live discussions and support I mentioned, plus my ebook which explains what you need to start an internet business and gives a comprehensive overview ofrepparttar 117370 most common forms of free online advertising and how to getrepparttar 117371 most out of them.

My paid membership is for those who have been around for a while and are looking for new ways to get their offer to more people. I have compiled over 50 recommendations for a wide variety of free and low cost tools, tips and services that range from handy pc and web design tools to low cost, quality advertising sites and free information on advanced marketing strategies.

The low cost of membership,repparttar 117372 diversity of my recommendations, andrepparttar 117373 interactive aspects of my site are what makes it different from other marketing information sites I have seen, and believe me, I have seen a lot!

[Lawrence] What made you decide to start a business? What was your inspiration or motivation?

[Cathy] My husband is a contractor and we relied solely on his income when our two children were first born, so I could stay home to care for them. While it is good money, it is not always steady and it became quite clear that we needed another stream of income to carry us through lean times. Because it was important to us that I stay home withrepparttar 117374 kids, we built my pc piece by piece and I started with my first online business opportunity a little over 2 years ago. [Lawrence] What have been your major challenges or obstacles so far? How did you overcome them?

[Cathy] One ofrepparttar 117375 biggest challenges I have faced was my lack of experience when I started. My first business opportunity made it sound so easy, but everywhere I went for information wanted so much money or gave poor quality information.

I overcame this by doing my own research and tracking my results. I continue to do research today, I am always looking for new and better ways to promote ONE STOP.

Another challenge was being totally isolated from others in this field. Until about a year ago, I did not have contact with any colleagues. This didn't seem like a big deal atrepparttar 117376 time, but now that I interact with them regularly, I find them to be an inspiration; I have learned a lot and I have really been able to help others.

Get Your Keywords In The Right Place & Have The Search Engines Love Your Pages!

Written by Erika Lawal

Note: You're free to use this article in any medium, so long as it is reproduced in its entirety, includingrepparttar resource box. [Begin Article] ============================================= Get Your Keywords In The Right Place & Have The Search Engines Love Your Pages! ============================================= (c) Erika 2003

Do you use a side navigation bar on your website? Many of us do - it makes for an eye-catching, easy-to-use navigational layout. The received wisdom is generally to place these sidebars (constructed by using tables) torepparttar 117367 left ofrepparttar 117368 page. The main reason for doing this is that visitors reading western scripts read from left to right, and are therefore more likely to be drawn to text atrepparttar 117369 beginning of a reading line. This is great, but unfortunately, search engines don't read like us humans. If a page has tables in it, a search engine robot will read from left to right, yes, but it will readrepparttar 117370 entire contents of a table before moving on torepparttar 117371 next one, since it treats anything afterrepparttar 117372 tab as main body text, even if we don't intend it to be. Chances are that your web pages are laid out with tables;repparttar 117373 first containing a logo, then second containingrepparttar 117374 navigation bar, and subsequent tables (appearing torepparttar 117375 right ofrepparttar 117376 navigation bar) withrepparttar 117377 text WE view asrepparttar 117378 main body text. This means that your keyword rich text often doesn't appear until some way downrepparttar 117379 page as far asrepparttar 117380 search engine robot is concerned. Since search engines determine relevancy by analyzingrepparttar 117381 occurrence of words, particularly atrepparttar 117382 top ofrepparttar 117383 page, this type of layout is ultimately going to hurt your rankings. I've struggled to find ways of overcoming this problem inrepparttar 117384 past; e.g; introductory keyword rich text aboverepparttar 117385 logo and keywords inrepparttar 117386 side bar. I achieved some success using these methods, but as a webmaster in a competitive sector, I've been unhappy about with leaving my carefully honed body text so far "down"repparttar 117387 page, when maybe competitors hadrepparttar 117388 edge. Then I discovered a way to arrangerepparttar 117389 table layout so that text you want humans to see also appears first to robots. You simply ADD ANOTHER VERY SMALL CELL to your table layout. It's difficult to illustrate exactly what I mean in an e-mail text - repparttar 117390 easiest way is to takerepparttar 117391 following HTML examples, cut-and-paste them to them into text editor, and from there, into your HTML editor, then comparerepparttar 117392 results; First an example of a typical table layout, which leaves The body text inrepparttar 117393 wrong place;
Home Product 1 Product2 Links Contact Us< d> lots of body text with selected keywords< d> < r> < able>

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