Online Promotion: Guide to Software Marketing

Guide to Software Marketing

Written by David Mahler

Intro

This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software

I recommend submitting your software to upload.com. It costs $79 dollars a year, but is well worth it. It will display your product on download.com and its partner network made up of 20 other major download sites. Download.com is so popular that if your product was only listed on download.com it would still be worth repparttar yearly fee.

Use Rudenko's (submit.rudenko.com) software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive so it is less likely to be rejected.

Rudenko's software submission service is also beneficial because most of repparttar 124566 software archives will have a link to your website. Relevant pages that link to your website increase your link popularity. The higher your link popularity repparttar 124567 better your search engine ranking will be, especially in Google. Rudenko's software submission service costs $70 and if you include "David Mahler - 10% discount" in repparttar 124568 comment field you will receive 10% off.

Promote through your website

If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

Success Starts with Articles

Written by Jason A. Martin

No one can logically argue against repparttar

fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website—content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of repparttar 124565

greatest promotional tools ever.

CONTENT

Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, repparttar 124566 visitor is off in mere seconds—never to return. Make repparttar 124567 visitor glad they visited and you have potentially created a loyal user.

Think about some of repparttar 124568 more popular web sites on repparttar 124569 Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews.com. I visit Fox News to read repparttar 124570 latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.

Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to repparttar 124571 source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook repparttar 124572 visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.

PROMOTION

There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish repparttar 124573 same feat with one well crafted article. The process is extremely simple.

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