When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into hands of buyers—from product development to product delivery.

Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It extends to product/service creation, manufacturing, packaging, advertising, promotions, sales, customer service, shipping and delivery. It can involve any number of tools brochures, direct mail, websites, postcards, press releases and print, radio and TV advertising.

Now that you understand these fundamentals of marketing, you’re ready to engage in guerilla marketing warfare.

Guerrilla marketing is marketing that is unorthodox and often revolutionary. Unlike traditional marketers, guerrilla marketers throw out rule book and apply creative, flexible strategies to achieve results — rather than money. In a nut shell, guerrilla marketing can help you work smarter, not harder. And it can save you time and money.

Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save ezine marketer a considerable amount of money, especially when combined.

You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.

In this article, I will show you how to find these specials, what types to look for, and details you need to know about each one in order to take advantage of these offers.

Subscribe This may seem obvious, but I never subscribed to ezines, simply because it wasn't necessary in order to purchase an ad. I would go to website, fill out ad form, hit PayPal button, and submit ad. What I didn't know was that, though sometimes ad specials are available on website, best ones are usually offered to subscribers.

With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.

Why large number?

This is to insure a greater chance that one or more specials will appear in your email with regularity. It's a good idea to set up a separate email account just for these subscriptions.

The following are some of special offers you'll find as a subscriber.

Free Classified Ads A few of ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you'll find a few gems that do pretty well and are worth effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.