Guerrilla Marketing and How It Can Work for You

Written by Kate Smalley

Guerrilla Marketing and How It Can Work for You

When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service intorepparttar hands of buyers—from product development to product delivery.

Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It extends to product/service creation, manufacturing, packaging, advertising, promotions, sales, customer service, shipping and delivery. It can involve any number of tools brochures, direct mail, websites, postcards, press releases and print, radio and TV advertising.

Now that you understand these fundamentals of marketing, you’re ready to engage in guerilla marketing warfare.

Guerrilla marketing is marketing that is unorthodox and often revolutionary. Unlike traditional marketers, guerrilla marketers throw outrepparttar 149683 rule book and apply creative, flexible strategies to achieve results — rather than money. In a nut shell, guerrilla marketing can help you work smarter, not harder. And it can save you time and money.

Here’s a good example of guerrilla marketing: A new home security business wanted to gain clients as quickly and cost-effectively as possible in a market dominated by a well-established competitor. The rivaling company offered basic service, but had built a reputation for outstanding customer service.

Ezine Advertising Deals Revealed

Written by Greg Root

Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensive though if you don't know what to look for.

Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will saverepparttar ezine marketer a considerable amount of money, especially when combined.

You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.

In this article, I will show you how to find these specials, what types to look for, andrepparttar 149682 details you need to know about each one in order to take advantage of these offers.

Subscribe This may seem obvious, but I never subscribed to ezines, simply because it wasn't necessary in order to purchase an ad. I would go torepparttar 149683 website, fill outrepparttar 149684 ad form, hitrepparttar 149685 PayPal button, and submitrepparttar 149686 ad. What I didn't know was that, though sometimes ad specials are available onrepparttar 149687 website,repparttar 149688 best ones are usually offered to subscribers.

With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.

Whyrepparttar 149689 large number?

This is to insure a greater chance that one or more specials will appear in your email with regularity. It's a good idea to set up a separate email account just for these subscriptions.

The following are some ofrepparttar 149690 special offers you'll find as a subscriber.

Free Classified Ads A few ofrepparttar 149691 ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you'll find a few gems that do pretty well and are worthrepparttar 149692 effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.

Subscription Specials From time to time, you'll receive some great advertising specials. The key here is to keep your eye out for them and be ready to respond because these deals are usually limited in number and time of availability

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