Guerrilla Marketing is in effect use of wide and varied unconventional marketing tactics to achieve most conventional of business goals, which is profits. Back in day when Levinson coined philosophy, internet age hadn't arrived. And still, he developed hundreds of guerrilla marketing tactics that millions of successful businesses used to grow and prosper.

Now that internet age is moving beyond its infancy, and majority of homes have at least one PC with access to internet, guerrilla marketing is ready to come of age. The internet lends itself to guerrilla marketing because it makes optional so many low-cost, viral marketing alternatives.

By standards of a guerrilla, a successful business is one that is making a profit. Obviously, Amazon.com wouldn't have been considered successful by guerrillas even though they were growing by leaps and bounds.

The challenge for most people is not that they lack in area of ideas, it's that many people fail to move forward on their ideas. This can be a real shame to rest of us who would ultimately benefit from these new products or services. In this article I want to share with you most important thing about getting your idea out of your head and into market!

Every product or service in existence in world today began with an idea. And I'd not be surprised if you once had idea to create something that didn't yet exist only to see it on market a few months or years later. It's happened to many of us, including me!

There is only one thing that separates you from person who has their idea on market right now. No, it's not money. And no, it's not luck either. It's passion they have for their creation.

The person who has a new idea for doing something or has come up with a great new product and successfully put in on market is a person who so deeply and passionately believes in their creation that they will let nothing get in way of their dream of getting it on market.

I once met a guy who had a passion for coffee and was so broke he could hardly afford to buy himself a cup of it each morning. Yet, within 6 months, he had set up a complete coffee manufacturing facility and had thousands of containers of coffee ready to ship out to retail stores across county.

What did he do? He put himself in front of people who could finance his dream and he showed them his passion for product. His passion came through loud and clear and in his presentation, and that made investors feel compelled to give him money he was after!

It wasn't his speaking skills, or way he dressed, or even car he drove. He showed up to meet investors in a beat-up old pickup truck, wearing jeans and a t-shirt, and he was visibly uncomfortable speaking in front of small groups.

Despite all these things, his passion for what he did came shinning through. Investors saw him as a master of his craft. They were not looking for anything more from him than whether or not he could produce a product that people would buy.

Within a few weeks he had more than $300,000.00 of other people's money to invest in his dream business!

Look at it from investor's point of view; would you, as an investor, rather invest in a guy who shows moderate interest in their creation, or a guy who is up late at night and out of bed at first light passionately working at improving their creation each and every day?