Guaranteeing an Increase in Your Site Traffic

Written by David Gikandi

Start atrepparttar goal. Walk backwards, feet onrepparttar 132113 ground. Then forward. That is how you guarantee positive results for any quest, including a guaranteed increase in your site traffic and revenues. Let us take a brief look at this philosophy, then see how we can use it to increase our site traffic, guaranteed. What you will discover is thatrepparttar 132114 most simple and affordable of traffic building strategies are surprisingly obvious to only a minority of webmasters aroundrepparttar 132115 world.

Walking backwards fromrepparttar 132116 goal means starting atrepparttar 132117 end result. Find something that has already reachedrepparttar 132118 end result that you are after. Observe it and analyze what causes this end result, backtracking step by step fromrepparttar 132119 end result to where you are now. As you do so keep your feet onrepparttar 132120 ground, that is, look atrepparttar 132121 pure facts ofrepparttar 132122 matter. No hype, no "I hope" or "I think", no theories. Just pure facts from observation. Finally walk forward. Re-applyrepparttar 132123 facts you discovered, step-by-step, without inventing or re-inventing anything. Follow blindly, no matter how silly or simplerepparttar 132124 path you have uncovered may appear to be. And you will be guaranteed success as long as you are acting inrepparttar 132125 same environment asrepparttar 132126 one in which you observed your end result.

I have hadrepparttar 132127 opportunity to look at sites that have reasonably high traffic levels (our desired end result). Having a look at their server log files tells you exactly whererepparttar 132128 traffic is coming from, stripped down torepparttar 132129 bare facts. Log files don't lie. The following truths emerge:

Fact (1): Most sites get a large proportion of their daily traffic from popular search engines. This is by farrepparttar 132130 biggest traffic driver to most sites. Another large traffic driver is incoming links from other busy sites or from hundreds or thousands of small sites. It is usually hard to directly replicate a busy site's incoming links network so we won't dwell on this. Instead we will focus on what is easy, replicating a busy site's performance on search engine ranking acrossrepparttar 132131 board. You will find that once your site is busy because of search engine traffic, your incoming links network will grow automatically as more people find your site and link to it. Higher numbers of incoming links (called link popularity) boost search engine rankings. It is a good vicious cycle that keeps itself growing - and you want that!

This high search engine traffic depends onrepparttar 132132 following things:

Fact (2): The total number of pagesrepparttar 132133 site has. The morerepparttar 132134 pages,repparttar 132135 higherrepparttar 132136 traffic. Why? Think about it. Say your site has 10 pages only and each page draws in an average of about 7 visitors a day that find it onrepparttar 132137 search engines. That's 70 visitors a day (10 pages x 7 visitors per page). If you now had 100 pages instead of similar nature, you would now have about 7 x 100 = 700 visitors a day instead of 70. Its that simple!

Fact (3): Basically, most sites get a trickle of traffic per page on their site. Each page manages to get found by only a relatively small number of people a day fromrepparttar 132138 search engines, depending onrepparttar 132139 search subject, usually only about 10 - 30 or so people a day per page even on well visited sites. Why? Because most pages on average on a particular site do not rank highly on search results. But occasionally you will find a site with dozens or hundreds of pages with good search engine rankings. By pure chance or careful planning, these pages are optimized forrepparttar 132140 search engines. Now say you had 100 pages each pulling in an average of 10 visitors a day fromrepparttar 132141 search engines. Your competitor also has 100 pages but they pull in an average of 70 (or even much more) visitors a day due to better optimization. Guess who will be writingrepparttar 132142 success story.

Fact (4): Looking atrepparttar 132143 log files for keywords or phrases typed intorepparttar 132144 search engines to find these sites (yes, log files can tell you that, too), you discover that these busy sites are be found by a much larger range of keywords than their less busy competitors. For example, a low traffic site selling wedding gowns may have, in allrepparttar 132145 text on all its pages, only about 10 keywords and phrases related to wedding gowns (e.g. wedding gowns, weddings, marriage, bride, bride, etc). But a busy one may have over 50 related words and phrases, including less obvious but related ones such as registry service, bachelor party, bucks night, wedding planner, etc. Even thoughrepparttar 132146 site only sells wedding gowns, someone looking for a wedding planner or bachelor party information would most likely also be interested in wedding gowns. And on their search for these other words, if they bump into a wedding gown site, they will be interested in exploring it. Simple math: if one keyword gets you 10 unique visitors a day, 60 different keywords of a related nature will get you 600 more unique visitors.

Creating Attention, Interest, Desire and Action Online

Written by David Gikandi

When you go out and create a web site with an intention of selling products and services through it, you have no option but to be onrepparttar good side of buyer behavior. If you wish to succeed, that is. Funny enough, onrepparttar 132111 web a lot of business owners forget that buyers do have a behavior,repparttar 132112 way they are accustomed to doing things. By now you probably have heard or experienced that just having a site, no matter how good it looks, won't convert your visitors into customers who actually buy something.

Let us start with what we know about buyers:

1. Most sales are never maderepparttar 132113 first time a prospect seesrepparttar 132114 product or service. They are made on a subsequent encounter. Translation: it is a sure thing that unless you get that guy visiting your web siterepparttar 132115 first time ever to return another day, he wont be buying anything from you. So you must make sure he returns.

2. The 80-20 rule. 80% of your sales will come from 20% of your customers. Which 20% are these? These arerepparttar 132116 people who buy from you a second and a third time and so on. It is easier to make more sales out of your current customers than new ones. Which means that your web site has to have features that, again, keep your customers coming back.

The above two facts should encourage you to think very clearly about your web site. If you have one of those sites that just advertise your product and offer no other features that encourage returning visits, you need to do some major redesign and add some features that do so. Now let us look at how buyers get torepparttar 132117 decision that they will either return another day or buy your product or service on any particular visit. First, something grabs hold of their attention. If not, they go - there are other better things to do. If their attention is taken, they have a quick look to see if they are interested. If they are interested, they spend some time. During that time spent on whatever they found that was interesting, they may develop desire forrepparttar 132118 product or service or information. If they have desire, they will take action to fulfil that desire. That action is either purchasing or returning or doing something else related to either of those two. This process of attracting attention, creating interest, building desire, and getting action should berepparttar 132119 biggest - yes, biggest - driving factor behind your web site design and content.

There is a lot of ways to achieve this depending on your industry. A real estate site will not employrepparttar 132120 same methods as a parenting community. You will need to sit down and look at how you can do it best. You should visit some leading sites in and out of your industry and copy what they do (there is no point in inventing mediocrity when you can copy genius). You may also want to get a suitable consultant on this. For now, let us look atrepparttar 132121 four steps in general.

Attention People will enter your site from any of your pages. Whatever page they enter through, you must make sure thatrepparttar 132122 headlines, design, navigation, etc grab their attention! No matter what page they get in from, they must know what it is about and get their attention engaged. Do not have those dull pages in your site just because your home page is great.

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