Guaranteed Traffic Generators!Written by Chad Hall
How do you promote a web site for a company that has an extremely limited buying group? Sure, most of companies on Internet today sell one small product or service, which is searched for by thousands, if not millions of people every day. But, if your company is like ours, you don't have a lot of people searching for your product. Or your competitor's product! Our company is in high voltage capacitor business. There just aren't a lot of uses for our product in today's "smaller, faster, cheaper" world. What does all of this mean? It means that I have to work twice as hard as most web developers or promoters to get hits to our site. If your company is like our company, then you will want to follow experience driven methods I have listed below.
1. Links, links, links. I can't say enough about getting sites to link to yours. It is a very simple method, but it takes time and it WORKS! In my case, I have simply searched for companies that would require one of our parts. I then write to them and let them know that we would be interested in a link to their site. Nine out of ten times, they link to us without ever asking for a reciprocal link! Most search engines today take into account number of other sites that link to your site. They assume that if other companies are linked to you, that your site must be good. Another approach is to search for links to your competitor's page. Go to sites that come up, and ask them to link to your site as well. You will be amazed at number of web sites that are simply devoted to linking to other pages! To search for links to a page, try using AltaVista or HotBot. As an example, type in following: link:www.yahoo.com You will be amazed at results! Of course, after you request links to pages, you will have to wait until search engines have indexed again before they know that you are now linked to other sites. Search Engines index on a rate from every two weeks to ever six months.
2. Meta tags. You MUST make sure that you have your Meta tags generated properly. This has been covered by Web Pro News an infinite amount of time, and it is just as important as registering your own domain name. Without Meta tags, most search engines will just pass over you. For a brief explanation on Search Engines and for a free Meta tag evaluation, visit Northern Webs at http://www.northernwebs.com/set/setsimjr.html
Headline JunkieWritten by David Galluzzo
Oh it's true, admit it, you can not resist those titillating text links beckoning to you to "Click Now" and "Discover Secrets Revealed" or "How to Explode Your Traffic". You ask yourself, can they really believe I would be so naive as to click on that? And then you do! Don't worry you're alright, we all click on them, and if not maybe we should because there is a valuable marketing lesson to be learned within. Writing provocative headlines and titles could be single most important advertising skill you can develop. Writing powerful headlines that command an immediate response and call to action will stimulate growth and sales faster than anything else anyone can recommend. The words that you use in your headlines will instantly determine, in many readers minds, enthusiasm or interest level that they will have for your product. If you can't lead buyers to your offer, then you really have nothing more than a pretty web page and a complete waste of your time. Which of following examples peaks your curiosity and urges an immediate response from reader? Headline #1: We offer great products at fair prices - visit today and recieve a free offer! or Headline #2: Breakthrough Products Revealed - Save Money and Get Results. Download Free $40.00 Software Instantly. Click Now! I hope you chose number two, because no matter how sophisticated