As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.

Your book expresses your wondrous information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Now, there is a new way to market those unsold books. Use Internet. And you don't even have to have your own Web site or spend money.

Get ready to create a continuous, passive income. Be ready for those checks and charges coming your way often!

What Kind of Books Can I Market?

Depending on your passion, your willingness to learn a new way, and putting energy into your campaign, you can market any kind of book: how-to, non-fiction, fiction, short special reports, booklets, training manuals, workbooks, poetry, short stories, articles.

Sell your Print Books and Create New eBooks

If you already have a print book, you can still sell it Online. One way to draw attention to it is to write a short eBook on same subject. This won't take long.

Make this eBook around 10-25 pages. You can take information right from your print book. Just copy and paste information on one topic, perhaps one chapter. Reduce number of stories to keep it short. Then add a new introduction and conclusion. People on Net want straight-to-the point information.