Growing your Product with the Customer in MindWritten by Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/
In so much as your customer determines which products you sell, they also determine which enhancements you provide through what they choose to buy. If certain aspects of your product do not provide benefits customers want, they will stops purchasing them. Knowing what contributes to needs and expectations of your buyers can improve your products with customer in mind.Start by looking at your product in its smallest unit. Each product consists of various parts, measure value of each part against what customer wants. Think of these parts as building blocks, they each have to hold their own weight while contributing to solution you provide. Trace replaceable components looking for opportunities to serve better your customer as they use your product. Document your product lifecycle and customer interaction points. Document different points in which your customer interacts with your product; look for opportunities to sell them more and to receive feedback about how they actually use what you provide. This feedback is useful to decide which features to incorporate in your future product releases.
| | Fraud in real estate, are you being victimized? - Part IWritten by Willard Michlin
Rip off artists appear in all shapes and sexes. They usually are nice looking, well dressed and very smooth talkers. They, in conversation, tell you about a financial killing they made, or are in middle of closing. Then they change subject. A really smooth talker never asks or suggests you invest. They wait until you beg and plead with them to let you in on their great deal. At this point you are HAD. That means, " your goose is cooked and you are invited to feast, because you are main course." The logical question is how do you know, before you lose your money that you are going to be ripped off? The answer is independent research, and lots of it. Find a friend, a friend's friend who is an "expert" in specific field you are thinking of investing. Ask lots of questions and listen to him. Ask him or her how to make sure you are protected. In years, 1990 to 1995, eight people I know paid same real estate trainer over $5,000 each to show them how to buy real estate for "NO MONEY DOWN." The trainer claimed she got results. Not one of students, all of who got to know each other, after years of trying, ever bought a property for "No Money Down." Recently same trainer is offering to get her students 100% financing on real estate, even with bad credit. The MARK (the name for a con artist's pigeon) thinks he is paying for an education. The education is that you are $5,000 poorer and you have name of a loan company that will charge you 8.5% on a 1st Mtg. and 11% on a 2nd mtg. I will tell you how to find such a lender yourself and it will only cost you a phone call. See an attorney or an accountant to review deal, especially paperwork. I have seen contracts that if you just read it yourself, word for word and thought about what it said you would run like a wolf is chasing you. He is. One simple real estate contract allowed con man to take money out of joint account before he did repair work. He took money and never did any work. Never release money until you have everyone's signature on paperwork and your adviser has read whole contract, word for word. If you cannot afford an attorney, do not do deal. It is better to not make a profit than to loose what you already have. "A fool and his money are soon parted." Don't be fool.
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