Greeting Cards as Client Gifts

Written by Meredith Gossland of

The act of giving a greeting card instead of simply sending an advertisement to a client is a very powerful tool in creating a bond between customer and business. Too often this tool is wasted by missuses, and if not done correctly it can actually breakdownrepparttar relationship.

Choosingrepparttar 147545 right card isrepparttar 147546 most important factor! This is an opportunity to make a real impression on your client. This is an opportunity to make them feel valued and appreciated. Sending a card with a picture of a rustic looking home to someone who just purchased a contemporary split level house is a wasted opportunity. Chances arerepparttar 147547 card will be glanced at and then tossed aside.

A better choice for this client might be a postcard from a modern art museum slipped into a photo frame. This turnsrepparttar 147548 card into an actual gift that can be displayed or even framed and hung onrepparttar 147549 wall.

This kind of customization is time consuming butrepparttar 147550 effect on your client will pay off in referrals. The key is database segmentation and carefully compiled client records. Treating each client with care, as individuals, will help you grow your business. There are hundreds of ideas for creating "gifts" for your clients. Here are just a few examples to get your creative juices flowing.

Vets, pet groomers - Photograph your client's pet and put it in a photo frame to be sent at Christmas.

Gifts that Carry a Marketing Message

Written by Meredith Gossland of

When we decide on a price for our products and services we have established our chosen profit margin. As part of that process we figure inrepparttar cost of marketing, but this figure does not always include purchasing gifts for our clients. Gifts are often purchased on a whim, or out of guilt or gratitude. Business gifting should be a part ofrepparttar 147544 marketing costs, andrepparttar 147545 gifts should be viewed as marketing tools.

Once we establish an annual budget or a % of purchase price to be designated for gifting we can begin to plan every year on appropriate gifts for clients that are;

1) marketing tools

2) consistent

3) appropriate in cost

4) part of a branding program.

All of these factors should be considered for each and every gift.

1) Marketing tool: The gift says a lot about your company and your relationship torepparttar 147546 client. If it is a gift with advertising then it is considered just that, ....advertising (not a gift). As a marketing tool (not advertising),repparttar 147547 gift should reflect your companies values and mission statement.

Example: Car repair shop mission... to provide proper preventitive maintainence and repairs for our customers to keep their car inrepparttar 147548 best possible working condition at all times. Gift ideas might include a tire pressure gauge in an attractive box, automotive maintainence book forrepparttar 147549 glove compartment, % off coupons for next scheduled maintanence, or a gift certificate for a car wash.

Realtor provide help in all aspects of buying or selling a home or commercial property. Book on home repair, free gardening service for 2 months, gift certificate to Home Depot, one night stay in vaction area where client might think of purchasing a vacation home.

2) consistent: Once you have decided to give gifts you MUST make it as much as part ofrepparttar 147550 sale asrepparttar 147551 signing ofrepparttar 147552 contact. Consistency is critical. If you give a gift once and then never againrepparttar 147553 value ofrepparttar 147554 gift deminishes with each sale thereafter. It may vary in form from gift baskets, to coupons, to greeting cards, to gift baskets again, but it must be a part ofrepparttar 147555 sale. It is possible to make a habit of gifting annually as well but it's not good to giverepparttar 147556 same gift to all clients, especially in niche markets whererepparttar 147557 clients might know each other.

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