1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.

2. Publish a price list of all products and services that you offer. You could also include order forms, product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic. Example: You get a report about eu-domains at secura@superresponder.com

4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.

5. Instead of answering every customer question that's e-mailed to you, publish " Frequently Ask Questions" in autoresponder format. This will save time and money.

One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and behavior of a specific target audience using my all time favorite research tool, Wordtracker.

For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting right audience to your Web site. Not only that, but service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in past within last 60 days on major search engines.

Wordtracker can be used for even more powerful things than just "researching keywords." I'll be revealing much more in future about impact of researching "visitor behavior" vs. keywords

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QUESTION:

What is one of more common mistakes made by new SEO students who are just learning how to research keywords?

ANSWER:

One common error that some people make (both new and experienced) when researching keywords, is they tend to have a lot of preconceived keyword phrases in their minds. While this may not seem like a bad idea, fact is that people sometimes spend hours, days, and even weeks researching hundreds of keywords only to be disappointed in end when many of keywords they've chosen, turn out to not have any real pulling power to attract right traffic. There are many keywords which are just too competitive or worse, some words are not even being searched for. For success you want a keyword phrase that is at least being used by your target audience and ideally, it'll be a phrase with low competition.

Wordtracker has tremendous ability to deliver up extraordinary niche keyword phrases which are in high use by a given target audience and sometimes even with zero competition. I'll be sharing much more about exactly how you can tap into these ideal phrases and how you can do it nearly instantly without spending hours or weeks of research.

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QUESTION:

What do you mean by term researching target audience's "behavior?" Is that not what Web analytics software like Webtrends does?

ANSWER:

No, Web analysis software generally tells you about behavior of visitors within your Web site after they have found you. I am talking about importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.

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QUESTION:

I have searched Wordtracker's report of "most searched for phrases" but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?

ANSWER:

Here are just a few quick tips:

1. Take one phrase or keyword you found and enter it into "Comprehensive Research" and click Proceed. That should bring out a variety of phrases that are related to same subject. (I'll be sharing much more on this in future)

2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking "outside box" mixed with Wordtracker's comprehensive search can be powerful.