Great F.A.Q's Mean Great Sales!

Written by Daryl Clark


Did you know that you have about one minute to get your customers attention onrepparttar Internet these days! Despiterepparttar 134796 fact that more e-businesses are going out of business than ever before, more people are shopping onrepparttar 134797 Internet than ever before. The new shoppers onrepparttar 134798 Internet are different fromrepparttar 134799 casual Internet surfer. Shoppers want to get in and out or your electronic store as quickly and conveniently as possible. One ofrepparttar 134800 best ways to retain customers as well as to get them quickly in and out of your store is to have high quality F.A.Q.'s sections (Frequently Asked Questions).

We recently worked with one our clients to improve their F.A.Q's. In fact, we suggested that they create two F.A.Q. sections. The first F.A.Q. section was for customer service issues,repparttar 134801 second F.A.Q. section was for technical issues. As a result of having excellent F.A.Q's, their inbound e-mail inquires have dropped an amazing 68% and sales have gone up 15% inrepparttar 134802 same period. You can see these F.A.Q's at http://www.photoinkjet.com

Top 10 Webpage Mistakes (or, Why The Internet Bubble Burst)

Written by Dale Armin Miller


1. Not knowing, before you design your webpage, why anyone (besides you) would feel compelled to visit it.

2. Not knowing, before you design your webpage, why anyone in their right mind would return to your webpage on purpose.

3. Lack of focus. Not knowingrepparttar one, single thing that visitors come to your page to have satisfied. (If you actually have more than one way of satisfying visitors, then, unless they are *intimately* related, put them on separate pages. Better yet, separate sites. Think infomercial rather than search engine. Think television show rather than channel surfing.)

4. Not knowing --and, therefore, not taking it into account before you design your webpage-- how people will get to your webpage. In detail. (What did they see and how did they happen to see it? What did they click and why did they click it?)

5. Not understanding that trying to please everyone pleases no one.

6. Being afraid to repel visitors. (Even though it was likely designed by some,repparttar 134795 U.S. Small Business Administration website probably repels people who say "Later, Dude." America Online is actually proud that nerds hate America Online. XXX.com is designed to repel your grandmother.)

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