Great Copy Brings Sales

Written by Bob Osgoodby

If you have great copy for your ads, you are most likely doing a respectable amount of business onrepparttar web. All great copy has certain things in common.

First, and foremost it has no spelling or grammatical errors. Nothing turns a prospect off faster than these types of mistakes. In addition to running all your work through a good spelling and grammar checker, having someone else carefully read what you have written is also a good idea.

Use short ads of two or three sentences with meaningful headings. Most people won't read lengthy online ads. In longer ads, such as on a web site,repparttar 101211 use of bulleted lists, which gives an overview of key points is effective, and will makerepparttar 101212 copy more readable.

If you are advertising on a web site, there are other conventions you should follow. If it is an ad, it should also be short, and followrepparttar 101213 rules above. If however, someone who has read your ad, is coming to your web site for more information, it should not leaverepparttar 101214 person reading it with questions that are not answered there.

Never, and that is a very long time, use images that take too long to load. If you do,repparttar 101215 odds are you have just lost a customer. The text should be easy onrepparttar 101216 eyes and forgetrepparttar 101217 cute background and text combinations. Dark blue on a black background is simply too difficult to read.

A white background with black text is stillrepparttar 101218 best choice, however dark text on a light background is also acceptable. Using an image for a background is a mistake, and will take away fromrepparttar 101219 effectiveness of your presentation.

All caps, either in an ezine ad or on a web page, should be avoided. They are very difficult to read and most people won't. Also, forgetrepparttar 101220 fancy fonts. Arial and Times Roman are both very legible onscreen and if printed give a high quality copy. A fixed-width font such as Courier isrepparttar 101221 preferred font for email ads.

While many publications use indents to start each paragraph, a blank line separating them is friendlier torepparttar 101222 reader. Their use quickly letsrepparttar 101223 reader jump from one to another. It is also a good idea to have paragraph headings, which lead in torepparttar 101224 next paragraph. Many people scan these headings, and if they don't get their attention, they skip torepparttar 101225 next. Obviously then,repparttar 101226 paragraph headings are extremely important.


Written by Bob Leduc

I recently dialed a wrong telephone number and heardrepparttar following recorded message:

"Hi. You've reached Mike and Kathy. Who are you and why do we care?"

It was immediately followed byrepparttar 101210 "beep" signaling my opportunity to leave a message. I obviously dialedrepparttar 101211 wrong number so I hung up. But then I started thinking about that abrupt message. That's exactly what every potential customer thinks when he or she is exposed to any advertising message... "Who is this and why do I care?"


How would you answer a prospective customer who asked, "Who are you and why should I care?" If you wererepparttar 101212 prospect, would that answer increase or decreaserepparttar 101213 desire to do business with you?

Prospects may not ask you this question -- at least not in words that blunt. But they are asking it, silently and unconsciously, every time they see your ad, visit your website or listen to your sales presentation. You can increaserepparttar 101214 effectiveness of all your advertising by automatically answering it for them. It's actually a 2 part question so we'll look at each part separately.


People only buy products and services from companies and individuals they trust. Part of that trust isrepparttar 101215 assurance that you're capable of deliveringrepparttar 101216 benefit each customer expects in return forrepparttar 101217 money he or she pays you.

The unspoken answer to "Who are you...?" may be as simple as including a statement like, "authorized distributor for ???" (the name of a well-known company) in your ads or promotional material. New distributors for network marketing companies often userepparttar 101218 well-known corporate name of their company to establish credibility for their business opportunity offer. Opportunity seekers tend to overlookrepparttar 101219 credentials of a novice distributor whenrepparttar 101220 opportunity is supported byrepparttar 101221 resources of a well-known large company.

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