It's not enough to know *how* to create a web site, you also need to know what makes a *good* web site. Think back on some of web sites you've visited recently. Were you impressed by all of them? Probably not. Many web sites are technically fine, but fail on aesthetic grounds.
The guidelines below will help you to create web sites that are user-friendly and will be well received.
1. Content, content, content! The single most important element in any successful web site is good content. You must have content that is:
* informative; and
* regularly updated.
Without this, it will be difficult to convince people to visit your site again and again. Lots of flashy colours and animated images may look fun first time, but it's not enough to keep people coming back to your site. Only good content can do that.
2. Don't overuse character styles such as bold face and italics as this can make your site seem amateurish. Also, underlining should be avoided at all costs as visitors will mistake underlined text for a clickable link.
Similarly, don't wildly vary size of your type unless you have good reason.
3. Don't abuse your colours. Too many colours, or overly garish colours, are one of easiest ways to spot amateur web sites. Also make sure that you choose a readable colour scheme. White text on a black background may look cool, but it's tough to read, particularly with small text.
4. Leave lots of blank space. Text on computer screens is hard to read at best of times, so don't cram in your text. Start lots of new paragraphs, and leave plenty of space between objects. Headings or horizontal rules are a good way to do this.