Grab the Headlines; Craft a Compelling Press Release

Written by Sonali Raval


Have you been followingrepparttar news lately?

Doesn't it amaze you thatrepparttar 129409 media continues to report on every move Elizabeth Taylor makes? She hasn't made a movie in what, 25 years? And yet, every time she sneezes, its news.

Here, in India, Priyanka Gandhi-Vadra hogsrepparttar 129410 headlines. What has she ever done, apart from marrying a non-entity and producing babies? And yet,repparttar 129411 press follows her around on a daily basis.

The point is -- ifrepparttar 129412 media can make space for someone who hasn't really done anything interesting, they sure can give you a plug or two.

Almost any event can be turned into news if you craft a compelling press release. That means your press release must be "newsworthy", not promotional material. Editors do not like promotion; they like news. You have a good chance of getting a plug if your press release can convincerepparttar 129413 editor that:

You are offering timely and newsworthy information Your company is new and different You are doing something unique or are specialized in nature

Editors want news, a "different angle". They want to publish something that their readers will like to read. Always remember this and you will never go wrong with your release.

Here are a few tips to get you going.....

Develop a News Hook Not every event is earth shaking. But even ordinary happenings can be turned into a "newsworthy" affair. All you need to do is create a "hook" - something unusual, maybe even bizarre that hooksrepparttar 129414 reader's attention and keeps it. Often such hooks are a simple stunt; e.g.repparttar 129415 day "Turok 2: The Evolution" was launched,repparttar 129416 gaming company released large ads with a proposition forrepparttar 129417 public. Parents of a child born on that day would get a $10,000 savings certificate as a gift if they named their baby Turok. The ad had its intended effect as numerous newspapers devoted thousands of column inches to debatingrepparttar 129418 ethics of this offer.

The Big Picture Tie in your activities with a larger concern. When a considerable number of people are affected by something, it automatically becomes news. A veterinary pharmaceutical company needed publicity for its mastitis care product. It sent out a press release that stated, "Mastitis costs dairy sector Rs. 6053 crores ($1.26 billion) every year" Having grabbedrepparttar 129419 editor's attention withrepparttar 129420 sheer magnitude of this problem, it then offered its product as a solution. You can be pretty sure allrepparttar 129421 editors carried this news.

Pyramid Structure Newspaper reporters followrepparttar 129422 Pyramid style of writing. All pertinent information is contained inrepparttar 129423 first paragraph. Subsequent paragraphs elaborate. Historically, editors have had a tendency to cut shortrepparttar 129424 reporter's copy. So reporters developed this style to ensure thatrepparttar 129425 readers getrepparttar 129426 complete story even if only one paragraph of their copy is printed.

HOW TO "WRITE TO WIN" - WHAT ARE THE "SECRETS" OF WRITING SUCCESS?

Written by Craig Lock


"If a man has talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed. If he has a talent and learns somehow to userepparttar whole of it, he has gloriously succeeded and has a satisfaction and a triumph few men ever know." - Thomas Wolfe

"Everyone has a talent. What is rare isrepparttar 129407 courage to followrepparttar 129408 talent torepparttar 129409 dark place where it leads." - Erica Jong

Funnily enough, I don't believe there are any magic 'secrets' to writing success. If so, I'm still trying to discover them. So I'll cover this subject very briefly, because I don't know repparttar 129410 answers. It's really all common sense, following your basic instincts and having a bit of fun atrepparttar 129411 same time. Just BE YOU and write what your heart, your imagination tells you to write. The writer or author is a puppeteer, mouldingrepparttar 129412 clay throughrepparttar 129413 words that you choose. You weaverepparttar 129414 strands ofrepparttar 129415 article or story together, through use of your creative imagination.

You start your article, short story or novel with an idea. You decide HOW you will start: "Once upon a time". (This could berepparttar 129416 little child emerging fromrepparttar 129417 depths of your soul). Sounds very "airy-fairy" that, like many "arty farty writer types"!

You perhaps gotrepparttar 129418 plot from a television programme or a newspaper article. The plots of some of my novels came from newspaper articles.

Then you make choices as you go along: to base your story upon fact or fiction, or faction (a mixture of fact and fiction - I like that genre (impressive word that - must use it more often!). You chooserepparttar 129419 track. You arerepparttar 129420 director, producer and actor: YOU setrepparttar 129421 scene, decide whether it is to be local or foreign. It's up to you HOW you describe repparttar 129422 landscape or surrounding environment.

You decide onrepparttar 129423 characters and how you will describe them. To let them live or die? What immense power you have to determine destinies! Whether to have a happy or sad ending? "And they all lived happily ever after...."

A few short words of advice to end off this lesson... Make your writing FUN and get readers (andrepparttar 129424 editor) "hooked" with a good opening paragraph and an even better opening line.

What do you think of this example by Charles Dickens from "A Tale of Two Cities"?

"It wasrepparttar 129425 best of times, it wasrepparttar 129426 worst of times, it was repparttar 129427 age of wisdom, it wasrepparttar 129428 age of foolishness, it wasrepparttar 129429 epoch of belief, it wasrepparttar 129430 epoch of incredulity, it wasrepparttar 129431 season of Light, it wasrepparttar 129432 season of Darkness, it wasrepparttar 129433 spring of hope, it wasrepparttar 129434 winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going directrepparttar 129435 other way - in short,repparttar 129436 period was so far likerepparttar 129437 present period, that some of its noisiest authorities insisted on its being received, for good or for evil, inrepparttar 129438 superlative degree of comparison only."

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