Grab The Clicker!

Written by Alan Richardson


It is hard to get people to click on your banner ad atrepparttar best of times but these ideas might just get you more clickers.

By nature people are curious to sayrepparttar 119745 least so a little bit of reverse psychology might just help.

“Don’t click here if you are happy with your current income” could possibly grabrepparttar 119746 attention of a few people.

Userepparttar 119747 right words in your banner ad to get people instantly interested. Words like new, amazing, fantastic, ultimate, etc. Do make sure you don’t mislead people though.

People don’t want to think that they are wasting their time by clicking on your banner so try to put a testimonial on your ad. This goes a long way to helping people understand your offer.

A good idea is to offer some sort of discount because again, by nature people are always after a bargain. Free gifts always go a long way to grabbing peoples attention.

If at all possible, find a famous person to represent your product. This will instil a confidence into peoples minds that will make them want to click your banner ad.

How and why to Build a Linking Strategy for your Web Site

Written by Michael Rock


How and why to Build a Linking Strategy for your Web Site

Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. The second reason to develop a linking strategy for your site is to help increase your rankings inrepparttar search engine. With Google this is very important for achieving high web rankings, and I expectrepparttar 119744 other search engines to follow suit relatively soon.

There are many ways to develop a linking strategy where repparttar 119745 links to your site will multiply without any effort from you. This is repparttar 119746 most effective way to generate links to point to your site. In this article we will discuss how to do this, debunk myths, and how to do this without unintentionally harming your site's status.

Debunking myths:

Linking software

I personally don't approve of linking software that does repparttar 119747 work for you. Why? Becauserepparttar 119748 software does not do a good enough job where it can tell ifrepparttar 119749 site it hasrepparttar 119750 same theme or relative content that matches your site. Many errors slip throughrepparttar 119751 process when this is done, that can cause damage torepparttar 119752 reputation and rankings inrepparttar 119753 search engine. Also each site that you would like to link to you should have a decent PR ranking from Google to help your site's rankings. (PR ranking is a method that Google uses to put a value onrepparttar 119754 web site) If you have too many web sites pointing to you with a poor PR ranking it could actually make your site drop inrepparttar 119755 rankings. And in addition sites with excellent PR rankings would help your rankings a great deal.

Linking farms and automated link exchanges

Linking farms and automated link exchanges are not recommended forrepparttar 119756 same reasons asrepparttar 119757 linking software. Poor quality links and potentially harmful to your site. In addition these two methods carry another danger. Ifrepparttar 119758 site that links to has been put onto a black list for spam, and your site points to that site your web site will automatically get black listed and your rankings will go down as well. That is why I prefer one way links to your site instead of reciprocal links. It may sound hard to do, but it isn't and I will show you a way to do it below.

The more sites pointing to your siterepparttar 119759 better. Right?

Wrong! Inrepparttar 119760 past search engines would rank you higher inrepparttar 119761 search engines by judgingrepparttar 119762 value of your site torepparttar 119763 number of links pointing to it. But because people have abused and try to cheat this system,repparttar 119764 rules have changed. Now they actually penalize you for too many sites pointing to yours if they are deemed suspicious. For instance many other sites pointing to you withrepparttar 119765 same IP address (caused by you putting up mirror sites to build links), links that point to that do not haverepparttar 119766 same content as you ("once I saw a web design site having a reciprocal link with a lingerie site"), and links that have low PR rankings pointing to your site (in this caserepparttar 119767 morerepparttar 119768 merrier does not work).

"I've seen a site with only 10 links pointing to it (links from government sites) do better with searches than a site that had over 10,000 links pointing to it."

Another thing to consider: Google has just bought rights to register domain names. So, here is a theory of mine that may show up later. Google may update their algorithm to check links to see if repparttar 119769 domain name those links are registered under containrepparttar 119770 same registration information. This way it could penalize sites that register a bunch of domain names to point to their site and try to cheatrepparttar 119771 system.

"The only time you would like a lot of links pointing to your site is if they are from respectable sites, have a high PR ranking, and have relative content."

Who links to your site now?

An easy way to find this out is to type in link:www.yoursite.com into a search engine and you will receive a list of web sites currently pointing to you.

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