Think of your web site as a house. You want to maintain
investment and add equity so you remodel bathroom, re-face kitchen cabinets, landscape and add special touches that you know in long run will increase value of your home. This is called sweat equity.Your web site needs similar attention. You can’t have “build it and they will come” attitude. You have to advertise it in order to attract more visitors. This is called internet marketing.
Let’s start from beginning with choosing right domain name. Choose a domain name that is easy to remember. Your company’s name or name of your main product.
The web designer should have optimized site for search engines by writing clean source code, adding meta-tags, using significant keywords and text placement, so search engine robots will be able to comb through web site effectively. And now it's time for a little of that sweat equity I was talking about.
Here are several suggestions:
Include your web address on all your printed material; business cards, letterhead, press releases and invoices. Also, include it in all your advertising.
Provide your visitors with real advice and information, not just a company brochure.
Share your skills with other sites that will post it and link back to your site.
Offer something free.
Participate in discussion groups where you can assist other’s with your expertise and become known as a powerful resource for others. This keeps you visible to potential customers.
