The following report contains an outline of what I believe could be a business opportunity in making.

Google has introduced a new ‘image ads’ facility to their AdWords advertising program. The image ads feature allows advertisers to display their banners on content pages of Google’s publisher partners, who have opted to display these ads.

If you want to jump onto a trend tidal wave before it starts, it’s often a good idea to keep your eyes focused on what big guns are up to. When biggest search engine on web brings out a new service like this one, you should always do a quick brainstorm to see what opportunities it might throw up.

One of top all time business commandments:

Find a demand; then fill it

So, what new demand could start to surface, as a result of Google starting their new image ads service? Try to think like your customer…

Let’s jump inside head of a Google AdWords advertiser for a moment, to try and understand what he might soon start demanding. If we can establish exactly what he ‘wants’, as an entrepreneur, we can then look at what we can offer him to specifically fill that demand.

Traditionally, AdWords advertisers have only been given 4 lines of text in a small ad to try and attract surfer’s attention. It’s been proving time and again, that if you include keyword/phrase that’s being searched for in your ad, it will increase number of people that click on your ads (clickthrough rate).

So, savvy AdWords advertisers have been accustomed to creating multiple ads, each one with a slightly different headline and or sub headline that includes keyword/phrase they are targeting.

With introduction of ‘image ads’, advertisers will want to do various tests to see which banners get a better response than others.

My guess is that what works for text ads, is almost certainly going to make a difference with image ads as well. What I’m talking about here; is including keyword/phrase in text of image.

Think about it…if someone is looking for information on a particular subject, there is a much higher chance of them clicking on a banner, if text on banner contains exact word or phrase, which they want more information on.

A new demand is born…

If advertisers want to tweak their banner designs to target keywords more effectively, they are going to need a lot more banners.

Sure, a lot of companies and individual home business entrepreneurs are going to design their own banners. They’ll probably create an initial template for banner, and then just alter some of text to target certain keywords.

However, not everyone can design his or her own banners. There are plenty of websites out their offering banner design services and making a good living out of it.

Four Models of Successful Internet Business Sites:

One of best methods of learning how to succeed in your Internet business is to first find a successful site to model your business on.

Over years I have studied many successful web sites to try to find out what it is that is making them a successful Internet business. And not just in one particular field, but many fields, from many different types of websites out there. Next time you view an Internet site that you know is very successful, stop for a moment to try and decipher why it is so successful.

You will find successful sites on just about any subject matter you care to think about. There seems to be no barrier to developing a successful site in any field. You name it, people are probably making money out of their website in that specialized area.

Just about anything, if planned appropriately, can be sold online. If you want to be successful too, why not look for examples of businesses which have already achieved success you would like, and model your business after that, i.e. play follow leader.

It would be too much information to try and describe every single model of success, but I would like to introduce you to just four model websites which keep springing up. Sites that are obviously benefiting from being a successful online business model.

Look at these models to see if you are on your way to becoming just like that type of business.

Model No.1 - Opt-In List Builder

This is a good model to build your site around by providing a free newsletter or ezine. If you are building a mailing list this way, then you must provide high quality information to your list on a weekly or monthly basis. Never send just ads or useless information. If your newsletter is just an excuse to push ads you can be certain it will not grow. On contrary, your subscribers will opt-out quicker than you can replace them, and you'll probably not make any sales anyway. Learn how to write effective testimonials instead of blatant ads. These should be a small part of informative articles. They should fit in nicely and naturally along with this information, indeed be a part of it! Once your list gets into thousands, you should start to see an almost guaranteed income. Continue to use your website to build your list up each month and watch your monthly income grow alongside it.

It can be an effective way to create income, but you have to be willing and able to write a weekly or monthly newsletter. It doesn't have to be long, in fact it shouldn't be. But it does have to be informative. If you hate writing this may not be route for you.

Model No.2 - Free Services