Google’s New Search History Tool – Bringing Brand Loyalty to Search ResultsWritten by Neil Street
If you’ve ever felt frustrated by how difficult it is to keep track of your internet searches, then Google has product for you. Just out, in beta, is Google’s new search feature called “My Search History,” which can store all your Google queries, along with their results. Not only can Google store your results, it also stores your “behavior,” and starts tracking it over time, thereby “personalizing” your results. All this can be yours, from any computer, by accessing Google home page. Sign up is required.The real story here is not privacy issue. That battle was lost a long time ago. It’s not “cool” technology. That’s starting to be a yawn. It’s not even ability to retrieve previously-made searches, nice as that is. The real story here is about potential for consumer brand loyalty to their own search results history, and what that means to website owners and advertisers. What Google is doing with its new search history tool is building up a backlog of searches that a user has made. Once history has been started (it is not retroactive, but begins when you sign up) Google begins to analyze trends, and cluster searches into groups or categories. And here is crucial part of new application: when you make a new search on Google, not only do you get new results, but you get your own history of similar searches, plus Google’s suggestions for most relevant of your search results. It’s like having an instant memory, at click of a mouse. Given how overwhelmed everyone is these days, this is an application that could really take off. This has enormous implications for website
| | Top 10 Tips for BloggingWritten by S. Housley
Tips for creating a blog. There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines. 1.) Stay on topic. Opinions are generally accepted but content of items in blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, majority of your readers will be interested in content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers. 2.) Stay informative. If you are attempting to create impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that content is intended as an editorial. 3.) Old news is not news. While blogging every day can be a drain, it is important that information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question value of your columns. 4.) Adhere to a schedule. Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.
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