Google sued over 'click fraud' in AdwordsWritten by Halstatt Pires
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
Click Fraud “Click fraud” is a term with a unique meaning on Internet. It refers to deliberate clicking of pay-per-click advertisements by users that have no intent of actually making a purchase. It is common knowledge that unethical companies will set up click centers oversees where individuals are paid nominal wages to click on certain ads. Alternatively, companies will use programs called “click bots” that automatically search out ads and do same thing. The end result, of course, is a bevy of clicks that drain advertising budgets.
Google claims it takes appropriate precautionary measures. This claim, however, is often met with a snicker since sole source of revenues for Google is advertising. This causes an inherent conflict of interest since Google needs to maximize clicks to generate revenues. As a publicly traded company, Google is under pressure to continually show increased profits. Taking all of this into account, one must wonder how hard Google works to limit fraudulent clicks. If you have used “content search” aspect of Google Adwords, incredible poor conversion rates certainly must raise doubts in your mind.
THE TRUTH BEHIND CAR ACCIDENTSWritten by Jinky C. Mesias
Did you know that car accidents are not necessarily caused by accidents? In fact most accidents are not accidents at all but are caused by collisions which could have been avoided if only drivers were alert enough. There are several factors that contribute to majority cases of collisions and these are as follows: equipment failure, roadway design, poor roadway maintenance and then driver’s behavior. According to studies conducted on car accidents almost 95% of accident can be blamed on driver’s recklessness in driving either due to excessive speeding or due to aggressive driver behaviors. However, remaining three factors are just considered as secondary causes of car accidents. In order to fully understand each of these causes it is important to tackle each one by one.
EQUIPMENT FAILURE The most common equipment failures are due to loss of brakes, tire blowouts, thread separation and then steering and suspension failure. Nevertheless, such equipment failures should not be blamed on car manufacturers since they have made all possible effort in providing their manufactured cars with safety features that are in accordance to minimum safety standard in order to ensure safety of their clients. Moreover, equipment failures only constitute 5% of total car accidents reported.
ROADWAY DESIGN Roadway designs are rarest cause of car accidents, it’s because roadway designs are a collaboration of all transportation experts that have years of experience when it comes to road construction as well as in effective traffic management system. Aside from that, roadways are constructed by engineers with consideration to following: hazard visibility, roadway surfaces, traffic control devices, behavioral control devices, traffic flow, roadway identification signs and weather.