Google sued over 'click fraud' in Adwords

Written by Halstatt Pires

On June 24, 2005, a lawsuit was filed against Google for alleged click fraud onrepparttar Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.

Click Fraud “Click fraud” is a term with a unique meaning onrepparttar 146290 Internet. It refers torepparttar 146291 deliberate clicking of pay-per-click advertisements by users that have no intent of actually making a purchase. It is common knowledge that unethical companies will set up click centers oversees where individuals are paid nominal wages to click on certain ads. Alternatively, companies will use programs called “click bots” that automatically search out ads and dorepparttar 146292 same thing. The end result, of course, is a bevy of clicks that drain advertising budgets.

Google claims it takes appropriate precautionary measures. This claim, however, is often met with a snicker sincerepparttar 146293 sole source of revenues for Google is advertising. This causes an inherent conflict of interest since Google needs to maximize clicks to generate revenues. As a publicly traded company, Google is under pressure to continually show increased profits. Taking all of this into account, one must wonder how hard Google works to limit fraudulent clicks. If you have usedrepparttar 146294 “content search” aspect of Google Adwords,repparttar 146295 incredible poor conversion rates certainly must raise doubts in your mind.


Written by Jinky C. Mesias

Did you know that car accidents are not necessarily caused by accidents? In fact most accidents are not accidents at all but are caused by collisions which could have been avoided if onlyrepparttar drivers were alert enough. There are several factors that contribute to majority cases of collisions and these are as follows: equipment failure, roadway design, poor roadway maintenance and thenrepparttar 142817 driver’s behavior. According to studies conducted on car accidents almost 95% ofrepparttar 142818 accident can be blamed onrepparttar 142819 driver’s recklessness in driving either due to excessive speeding or due to aggressive driver behaviors. However,repparttar 142820 remaining three factors are just considered as secondary causes of car accidents. In order to fully understand each of these causes it is important to tackle each one by one.

EQUIPMENT FAILURE The most common equipment failures are due to loss of brakes, tire blowouts, thread separation and thenrepparttar 142821 steering and suspension failure. Nevertheless, such equipment failures should not be blamed onrepparttar 142822 car manufacturers since they have made all possible effort in providing their manufactured cars with safety features that are in accordance torepparttar 142823 minimum safety standard in order to ensurerepparttar 142824 safety of their clients. Moreover, equipment failures only constitute 5% ofrepparttar 142825 total car accidents reported.

ROADWAY DESIGN Roadway designs arerepparttar 142826 rarest cause of car accidents, it’s because roadway designs are a collaboration of all transportation experts that have years of experience when it comes to road construction as well as in effective traffic management system. Aside from that, roadways are constructed by engineers with consideration torepparttar 142827 following: hazard visibility, roadway surfaces, traffic control devices, behavioral control devices, traffic flow, roadway identification signs and weather.

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