Most of e-mails are very supportive and appreciate of fact that I'm going after Google and other large search engines, by telling it like it is.

Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For record, I AM NOT GOING AFTER GOOGLE!

Is Google a greedy, self-serving entity? Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of matter is, I happen to like certain things about Google. I think they're a fine search engine, and they perform a very valuable and much needed service.

No, my articles are not directed at Google per se. My articles are directed at tens of thousands of Google zombies who blindly follow and applaud Google's every move and whim, like rats following Pied Piper of Hamelin.

This also includes a good portion of media, which also seems to be caught up in bright lights of Google--not unlike a deer frozen by headlights of an oncoming car.

Let's take a tour of most popular software program in search engine marketing industry, and let's see "what's new" in WebPosition 3.

The New Interface . . .

When you first open software, past users of WebPosition will be surprised at totally new interface. It's clean, simple, and quite appealing. You can still click on New or Open on top toolbar to start a new project or open an existing one, or you can click on any of icons on left-hand side of screen.

Important: If you experience any problems connecting to Internet via WebPosition, try adding WebPosition to your accepted programs list in your firewall software. Or, you could try temporarily disabling your firewall to see if it's related to that. If you still have any problems, simply write to help@webposition.com. WebPosition is well known for having a top- notch tech support department.

Wordtracker Keywords . . .

With WebPosition 3, you can now conduct keyword research with Wordtracker right through WebPosition 3! If you don't have a Wordtracker account, you'll be using free trial version of Wordtracker, which means you'll be researching using MSN search engine and Keyword Universe. If you have a Wordtracker account, you can enter your Wordtracker username and password by clicking on Edit menu on WebPosition toolbar and choosing, "Wordtracker Settings."

Important: Since WebPosition 3 now has Wordtracker keyword area, if you have a Wordtracker account, should you cancel that account? No! Unless you're going to be happy with free trial version of Wordtracker, don't cancel your Wordtracker account. Instead, use WebPosition 3 interface to pull up your existing Wordtracker account.

Reporter . . .

Though this feature isn't new, my favorite part of WebPosition has always been Reporter, and it still is. This one area is worth cost of entire software program.

As search engine marketers, it's important to keep up with your search engine rankings. You need to know which pages are ranking in top 30 for which keywords.

While it's important for you to know your rankings, remember that you don't need to check your rankings every day or even every week. Once a month or once every other week is sufficient.

Use moderation! Don't check hundreds or thousands of keywords across several domains. Don't hammer search engines. Remember that you're using their resources when you check rankings. Run ranking reports at night PST.

Page Critic . . .

After creating your pages, you'll want to run them through a software program for some last minute checks.

For example, is page too long? Too short? Are you overusing your keyword phrase? Underusing it?