Written by David Cameron Gikandi

The absolutely fortunate thing about Internet is that you can guarantee yourself a certain level of traffic, and certain profitability. This is usually impossible with many other businesses – but not Internet. Here, we shall look at one sure-fire way of not only guaranteeing your profits, but pyramiding them, starting right now.

We shall proceed step-by-step.

1. Monthly unique users: Analyze your server log files using a good server log analysis software package that can tell you how many unique users come to your web site every month. Some web hosting service providers already give you log file analysis. Ask your web hosting provider whether they do. If your provider does not, download one from Download.com. For our example here, let us assume that you get 1,000 unique users a month.

2. Number of sales per month: Next, you need to find out how many sales you make per month on average. This is number of units that you sell, not sales value in dollar terms. For our example here, let us assume that you sell 50 units per month of whatever product or service it is that you sell.

3. Conversion ratio: Calculate your conversion ratio by dividing your monthly unique users by your monthly sales units and converting that into a percentage. In our example, that is 50 divide by 1000 multiplied by 100 which is equal to 5%.

4. Next, write down your gross profit on sales units. For example, if you sell downloadable software for \$80 per unit, and your per unit costs are \$15, then your gross profit per unit of sales is \$65.

5. Now you know that for every 100 people that visit your web site, five percent of them by something on your web site that has an average value of \$65 and that brings you a gross profit of \$65 x 5 = \$325. This means that you can afford to spend a maximum of \$3.25 per visitor if you were to pay someone to bring you visitors to your web site (\$325 divided by 100).

6. Find out what keywords people used to search for your web site. Again, analyze your server log files to find out what keywords were used to find you. That kind of information is there. Also, go to http://inventory.overture.com and see what keywords related to your web site are popular.

## Introduction to Keywords & Meta Tags

Written by Shannan Hearne-Fortner

Keywords are words and phrases used by people when they search for web pages. For example, if I am looking for free web editing programs, I would type something like "free web editor" into a search engine. Those are keywords.

Meta tags are descriptive words and phrases that you attach to your web pages and are invisible to visitor to your site. However, anyone can view your meta tags if they right click on their mouse and choose "view source". These meta tags help search engines find your site. Make sure that you use meta tags and use them wisely. If someone has designed your site for you, ensure they have placed meta tags on your web page; you'd be surprised at how many sites I've seen that have few or no meta tags.