Google Wealth Pyramid

Written by David Cameron Gikandi

The absolutely fortunate thing aboutrepparttar Internet is that you can guarantee yourself a certain level of traffic, and certain profitability. This is usually impossible with many other businesses – but notrepparttar 128352 Internet. Here, we shall look at one sure-fire way of not only guaranteeing your profits, but pyramiding them, starting right now.

We shall proceed step-by-step.

1. Monthly unique users: Analyze your server log files using a good server log analysis software package that can tell you how many unique users come to your web site every month. Some web hosting service providers already give you log file analysis. Ask your web hosting provider whether they do. If your provider does not, download one from For our example here, let us assume that you get 1,000 unique users a month.

2. Number of sales per month: Next, you need to find out how many sales you make per month on average. This isrepparttar 128353 number of units that you sell, notrepparttar 128354 sales value in dollar terms. For our example here, let us assume that you sell 50 units per month of whatever product or service it is that you sell.

3. Conversion ratio: Calculate your conversion ratio by dividing your monthly unique users by your monthly sales units and converting that into a percentage. In our example, that is 50 divide by 1000 multiplied by 100 which is equal to 5%.

4. Next, write down your gross profit on sales units. For example, if you sell downloadable software for $80 per unit, and your per unit costs are $15, then your gross profit per unit of sales is $65.

5. Now you know that for every 100 people that visit your web site, five percent of them by something on your web site that has an average value of $65 and that brings you a gross profit of $65 x 5 = $325. This means that you can afford to spend a maximum of $3.25 per visitor if you were to pay someone to bring you visitors to your web site ($325 divided by 100).

6. Find out what keywords people used to search for your web site. Again, analyze your server log files to find out what keywords were used to find you. That kind of information is there. Also, go to and see what keywords related to your web site are popular.

7. Go to and click onrepparttar 128355 AdWords Select link. More than 150 million times a day, people use Google to find what they're looking for. You can buy adverts on Google that appear whenever your chosen keywords are searched for. You pay only when a customer clicks on your ad, regardless of how many times it's shown. And from our research above, you knowrepparttar 128356 maximum you can afford to pay and remain profitable. In our example, that was $3.25 per click (per visitor). Google’s system is very easy. Set up your ads, selectrepparttar 128357 keywords you wish to have them appear, and selectrepparttar 128358 maximum amount you are willing to pay per click. Often, you will discover that you need far less than your maximum amount – perhaps just $0.07 to $0.80 per click, meaning your profitability is high. To increase your ads effectiveness, make an ad for each keyword and place that keyword inrepparttar 128359 title of your ad. For example, if you are buying an ad forrepparttar 128360 keyword ‘wedding gowns’ make a specific ad for t! hat keyword and make sure that your ad title containsrepparttar 128361 words ‘wedding gowns’ so thatrepparttar 128362 user mentally associates it with a good find.

Introduction to Keywords & Meta Tags

Written by Shannan Hearne-Fortner

Keywords arerepparttar words and phrases used by people when they search for web pages. For example, if I am looking for free web editing programs, I would type something like "free web editor" into a search engine. Those are keywords.

Meta tags are descriptive words and phrases that you attach to your web pages and are invisible torepparttar 128351 visitor to your site. However, anyone can view your meta tags if they right click on their mouse and choose "view source". These meta tags help search engines find your site. Make sure that you use meta tags and use them wisely. If someone has designed your site for you, ensure they have placed meta tags on your web page; you'd be surprised at how many sites I've seen that have few or no meta tags.

Meta tags include: Keywords - These are descriptive phrases and words separated by commas attached to your index page. You should focus more on using phrases because that is usually how people enter keywords when they do a search for a web site. To be considered search engine friendly, you should not have more than 875 characters in your keywords and you should not repeat any word more than three times. Description - This is a description of your site that is attached to your index page. Use descriptive words and avoid filler words such as the, at, in, etc. Your description can be up to 150 characters long to considered to be search engine friendly Title - Your title should be descriptive and contain your keywords. A title is attached to each page in your site. Choose your titles carefully, search engines use these readily to index your site. For example, if you sell educational books, titling your page "Jennifer's Resources" will not bring you a lot of traffic. However, a title like "Educational Books - Science, Math, History for Children" would serve you a lot better. Think: what is my product and who is it for?

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