Google Traffic Report Card-Does Your Website Pass? Part 1 of 7

Written by Leah J Bradshaw

This is part 1 of a 7 part series that examinesrepparttar 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.

Why incoming links? First because these are what Google placesrepparttar 144839 highest value on. But, all incoming links are NOT created equal. This 7 part course looks atrepparttar 144840 kinds of links Google values when "rating" your website inrepparttar 144841 SERP's. Each type of link discussed is important to your overall link strategy and consequently your free traffic levels.

The first factor is of courserepparttar 144842 anchor text used in your incoming links. The importance ofrepparttar 144843 keywords used to link to your website are more important to Google thanrepparttar 144844 content that is actually on your page. You can generally use anchor link text with your keywords and not even haverepparttar 144845 keywords onrepparttar 144846 page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.

If you've heard ofrepparttar 144847 phrase "Google Bombing" then you know what I'm talking about. Basically it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back torepparttar 144848 selected site withrepparttar 144849 keyword phrase that they want that page to rank for.

The most notorious example of this isrepparttar 144850 "bombing" done by several blog owners torepparttar 144851 George W Bush biograpby page. Several bloggers left links torepparttar 144852 page containingrepparttar 144853 keyword text "miserable failure" and consequently this page turns up asrepparttar 144854 number 1 result in Google forrepparttar 144855 term, even thoughrepparttar 144856 words don't appear anywhere onrepparttar 144857 page.

Creating an Advertising Plan

Written by Ryan M. Hoback

Pick up your palette and slap that paint onrepparttar canvas……We are about to prepare a masterpiece!

Creating an advertising plan is a mix of analytical preparation and creative conceptualization. Who are you trying to reach? What do you want to say to them? How, when and where are you going to reach them? In preparingrepparttar 144769 guideline or framework for your advertising plan you need to concentrate on defining your target market. You want to look at their age, location, marital status, income, and life stage.

Strap down your easel and get ready to develop, is time to beginrepparttar 144770 creative process and strategy. We want to concentrate on appealing torepparttar 144771 needs or wants ofrepparttar 144772 consumers or target base. We need to focus on where people are going to first see our product/service to make an immediate lasting impact. Remember it is all about getting noticed, we need to create ads that resonate onrepparttar 144773 minds and hearts of our viewing audience. There are numerous forms of advertising media we can use, such as; direct mail, public relations promotions, display advertising, directories, brochures/flyers, door to door leaflets, transit ads, internet, TV, radio, Cinema, exhibitions, and trade shows. In its simplest form, your creative strategy needs to answer these three things: What benefit are you promising and what’s your selling proposition? Who are you making it to? Why should they believe you? There are two modes that our customers shopping habits can be classified as, transactional and relational. Transactional customers focus on today’s transaction and they fear paying more than they should have. They are very research oriented and they enjoy comparing and negotiating. Atrepparttar 144774 same time these costumers are great for word-of-mouth advertising. Relational customers think of today as a beginning to allrepparttar 144775 transactions to follow.

Timing is an important aspect when placing advertising. If you place an ad too soon, people may forget about your event. If you place an ad too late, people may already have plans or purchased another product. For a seasonal plan, you may want to begin running a campaign early enough to catchrepparttar 144776 people who plan and continue running your ad in order to catchrepparttar 144777 last-minute trip crowd. When developing your plan you need to concentrate onrepparttar 144778 timing of your advertising. We refer to this asrepparttar 144779 purchase frequency –that is,repparttar 144780 more frequentlyrepparttar 144781 product is purchased,repparttar 144782 less repetition is required. Companies need to considerrepparttar 144783 rate at which your advertisement is forgotten, orrepparttar 144784 speed at which buyers forgetrepparttar 144785 brand if advertising is not seen nor heard. Most approaches to advertising are divided into two timing schedules; continuous and flight schedules.

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