Google Tops Fifty Billion Market Cap With Innovation

Written by Mike Banks Valentine

Google Tops Fifty Billion Market Cap With Innovation Yahoo See, Yahoo Buy Strategy Makes Them Number Two

by Mike Banks Valentine © October 26, 2004

Google market value has topped $50B, so now they're worth more in dollar value than Yahoo. That goes right in line with being worth more in search value and relevance. (CBS MarketWatch)

I've written before that Yahoo has their fingers in so many pies that they don't haverepparttar necessary attention on search that Google does. Google only buys companies that offer services, software and add-ons which increaserepparttar 127855 value ofrepparttar 127856 Google search experience.

Yahoo buys companies when they think they might be able to squeeze some extra bit of profit from them and add torepparttar 127857 already confusing array of services which take an alphabet soup of 109 Yahoo "properties", broken down alphabetically.

Yahoo bought up allrepparttar 127858 available search "properties" withinrepparttar 127859 last couple of years and, as I said in mid-July of 2003, "Well if it is a horse race, Yahoo may gain on leader Google if they are able to integrate their Inktomi and Overture (and by extension, Altavista and Fast/AllTheWeb) purchases into relevant search results that searchers trust. But all ofrepparttar 127860 Jockeys on those horses will be whipping their charges towardrepparttar 127861 finish line with an eye torepparttar 127862 winning purse."

The fact is - Yahoo search is no better than Google now that they have bought up all real competitors. Referred traffic from Yahoo search results to web sites is still only one fifth that of Google at 70% versus Yahoo's anemic 15 to 20%.

The new MSN search may pose a threat to Google if they continue on their current path toward relevant search results. As of October 2004, Google market capitalization of $52 billion with shares hovering around $160 per share price, reflectsrepparttar 127863 true value of Google.

Yahoo is kind of like a WalMart, a "Portal" with everything under one roof and over a hundred wildly diverse "properties" that don't contribute to search relevance or search value. Google confirmed today that they have no intention of becoming a portal, but instead intend to keeprepparttar 127864 laser focus on search that made them number one. This focus was underlined by CEO Eric Schmidt's comment inrepparttar 127865 Financial Times of London, "We are not building a browser," to stop that circulating rumor. (Financial Times)

"Keywords and Content - A Mature Site"

Written by Karl Augustine

Some ofrepparttar most effective targeted traffic comes from effective keyword research and quality content around those keywords. As you know, search engines love content and they especially love content that is delivered from a targeted keyword or keyword phrase.

While it is true that writing articles is time consuming,repparttar 127854 value for an online business can be extremely high.

I've been fortunate enough to reap strong benefits from posting articles to web sites including my own, and leveragingrepparttar 127855 right keyword phrases to deliverrepparttar 127856 content.

As you dorepparttar 127857 same (or post other people's articles) andrepparttar 127858 search engines index your pages, you'll see more and more traffic coming to your site via that content.

And, as your pages "settle in" to their positions inrepparttar 127859 search engines results pages, your site will be 'maturing', and that concept can be worth lots of money to you.

As your site matures, you'll most likely 'cement' your pages inrepparttar 127860 search engine results pages as long as you have your articles posted onrepparttar 127861 deeper sites and optimize your articles. One big drawback to posting other people's articles is that you can't optimize them.

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