Google Patent Application - User Data As Part of Ranking Process

Written by Halstatt Pires


In this third article, we continue to dig intorepparttar patent application of Google regardingrepparttar 141412 method used to rank sites in search results. Interestingly, Google asserts inrepparttar 141413 application that it “might” consider user data as a factor in organizing search results.

What Is User Data?

Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site onrepparttar 141414 web should be constantly looking at user data found on site servers.

The site server should have an administrative program telling you what searches are being used to reachrepparttar 141415 site, better known as “search strings.” The program should also be telling you how many pagesrepparttar 141416 user looks at on each visit and where inrepparttar 141417 site they go. By reviewing these statistics, you can identifyrepparttar 141418 sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information fromrepparttar 141419 Google patent should motivate you to closely monitor your site.

Essentially, Google is also looking at your server statistics to determinerepparttar 141420 value of your content and factoring it intorepparttar 141421 rankings. Specifically, Google claims inrepparttar 141422 patent application that it tracksrepparttar 141423 amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it.

Top 10 Little Used SEO Strategies

Written by Lewis Leake


There are millions of web sites trying to get listed inrepparttar top 20 to 30 spots onrepparttar 141302 major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.

One way to do that would be to do a search on Google, Yahoo or MSN usingrepparttar 141303 keywords that someone would use to find your website. The key then would be to advertise onrepparttar 141304 top web sites. Now advertising on these top spots would probably be very expensive.

If you don't want to spend any money, you could userepparttar 141305 ten seo strategies listed below. Remember though, some of these strategies may not apply to every web site.

1. Askrepparttar 141306 web site owner if they would like a free ebook to give away to their visitors. You could have them link to your web site to downloadrepparttar 141307 ebook or include your links inrepparttar 141308 free ebook.

2. Write an excellent article review of their web site, products or services. Then publishrepparttar 141309 review on your web site. Emailrepparttar 141310 web site owner and tell him or her about it. They may link to your web site so their visitors can read it.

3. Submit content to their web site. Write articles and include your links inrepparttar 141311 resource box. If they are published, you'll get a link back to your website which will help your search engine ranking.

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