“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with document; and generating a score for document based on one or more types of history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to manipulation of keyword density and meta tags, patent application reveals that Google places significant value on how often your content is updated. The more often you update, timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider following plan of action:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink new pages with others on your site, and

4. Add new pages on a weekly basis instead of all at once.

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on publisher's home page. If they publish each issue on their home page this will give you some extra exposure.