“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with document; and generating a score for document based on one or more types of history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to manipulation of keyword density and meta tags, patent application reveals that Google places significant value on how often your content is updated. The more often you update, timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider following plan of action:

1. Update pages frequently, 2. Add new pages to your site, 3. Interlink new pages with others on your site, and 4. Add new pages on a weekly basis instead of all at once.

*** What is ROR? ROR (Resources of a Resource) is an XML format for describing content, objects, and structure of websites in a generic fashion so search engines and other web applications can find and understand information more easily.

For example if your website is selling products, ROR enables you to document your product names, descriptions, prices, images, availability, affiliate programs, etc. Or if your site or blog provides information on a given topic, it allows you to describe how this information is organized (sitemap, topics, categories, new information, archive, blogroll, etc). ROR also provides terms for documenting objects such as contacts, articles, newsletters, feeds, images, audio, links, reviews, privacy policy, copyrights, and more.

*** ROR File ROR information can be easily added to your website by adding a ROR File called ror.xml. ROR is actually quite simple. It is built on top of RDF, W3 Resource Description Language (http://www.w3.org/RDF). If you are not familiar with RDF, don't worry, I won't go into any details here.

With ROR, all objects are represented by a <Resource> tag, and can optionally have a <type> property to determine type (or class) of object (e.g. Product, Article, Event, etc). The other properties are typically determined by type you choose. Here is a simple example of a product described by ROR:

 <Resource>   <type>Product</type>   <title>My Product</title>   <desc>My great new product</desc>   <url>http://www.my-web-site.com/my-product.htm</url>   <price>19.95</price>   <currency>USD</currency> </Resource> 

Now let's see how to assemble several objects together in a ROR file. In a ROR file meaning of information is determined by both objects and relationship between them. Depending how an object is linked to another object, it will provide a different meaning. To link two objects together property <resourceOf> is used. Here is an example:

 <Resource rdf:about="object-1">   <title>Object 1</title>   ... </Resource>
<Resource>   <title>Object 2</title>   ...   <resourceOf rdf:resource="object-1" /> </Resource>
<Resource>   <title>Object 3</title>   ...   <resourceOf rdf:resource="object-1" /> </Resource> 

That's pretty much it! Now that you know essential about ROR, let's create a simple ROR file. Again I won't go into details of RDF, but let's just say this; since ROR is built on top of RDF, it is enclosed in <rdf:RDF> tag. Notice that first object in this file has a type property set to Main. This designates it as entry point into data structure of ROR file.