Google Patent Application – Linking

Written by Halstatt Pires

The recent patent application filed by Google details numerous itemsrepparttar search engine uses to rank web pages. The specific application is summarized as:

“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated withrepparttar 141413 document; and generating a score forrepparttar 141414 document based onrepparttar 141415 one or more types of history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don't speak lawyer.

Google’s Link Evaluation

It is well known that Google uses links as a significant ranking element. Althoughrepparttar 141416 patent application doesn’t disputerepparttar 141417 value of linking, it does highlightrepparttar 141418 best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.

Google notes inrepparttar 141419 patent application that it looks at links from a historical perspective. The search engine notesrepparttar 141420 discovery date of links,repparttar 141421 life span ofrepparttar 141422 link andrepparttar 141423 speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is “legitimate.”

Google Patent Application - User Data As Part of Ranking Process

Written by Halstatt Pires

In this third article, we continue to dig intorepparttar patent application of Google regardingrepparttar 141412 method used to rank sites in search results. Interestingly, Google asserts inrepparttar 141413 application that it “might” consider user data as a factor in organizing search results.

What Is User Data?

Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site onrepparttar 141414 web should be constantly looking at user data found on site servers.

The site server should have an administrative program telling you what searches are being used to reachrepparttar 141415 site, better known as “search strings.” The program should also be telling you how many pagesrepparttar 141416 user looks at on each visit and where inrepparttar 141417 site they go. By reviewing these statistics, you can identifyrepparttar 141418 sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information fromrepparttar 141419 Google patent should motivate you to closely monitor your site.

Essentially, Google is also looking at your server statistics to determinerepparttar 141420 value of your content and factoring it intorepparttar 141421 rankings. Specifically, Google claims inrepparttar 141422 patent application that it tracksrepparttar 141423 amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it.

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