Google PageRank Update Analysis

Written by Dave Davies

For those of you not yet aware, Google is currently updatingrepparttar PageRank they are displaying in their toolbar. Each update causes a stir amongrepparttar 149831 SEO community and webmasters trying to get their websites torepparttar 149832 top ofrepparttar 149833 Google Rankings.

What Is PageRank?

Without getting into too much detail, PageRank is essentially a score out of ten as torepparttar 149834 "value" of your site in comparison to other websites onrepparttar 149835 Internet. It is based on two primary factors;repparttar 149836 number of links you have pointing to your website andrepparttar 149837 value ofrepparttar 149838 links pointing to your website. The value is calculated based onrepparttar 149839 PageRank ofrepparttar 149840 page linking to you and debatablyrepparttar 149841 relevancy ofrepparttar 149842 page linking to you (there is no hard evidence to back uprepparttar 149843 relevancy factor in regards to PageRank that I have seen however it definitely is a factor in your overall ranking).

If you are interested in more information on PageRank you would do well to visitrepparttar 149844 many forums and articles onrepparttar 149845 topic and also visit Google's own description on their website at where theygive a brief description ofrepparttar 149846 technology.

What's New?

The most current PageRank update will undoubtedly cause a larger stir than usual in that many sites have shown drops in their visible PageRank while atrepparttar 149847 same time showing significant increases in their backlinks. This fact reveals that one of three things has occurred in this latest update:

  1. Google has raisedrepparttar 149848 bar on PageRank, making it more difficult to attain a high level, or
  2. The way they are displaying their backlinks has changed, or
  3. The way they calculaterepparttar 149849 value of an incoming link has changed.

Any of these are possible and has been noted inrepparttar 149850 past as something they are willing to do. Additionally, it is possible for all to occur atrepparttar 149851 same time.

As we don't like to use client's as examples I will userepparttar 149852 Beanstalk site, backlink counts, and PageRank changes asrepparttar 149853 meter by whichrepparttar 149854 following conclusions are drawn, however this information was attained through looking at a number of client website, and their competitors.

Google Raising The Bar To Lower Yours

Inrepparttar 149855 past few PageRank updates it has become quite apparent that Google is continuously raisingrepparttar 149856 bar on PageRank. In their defense, with all ofrepparttar 149857 reciprocal link building, link renting, etc. going on this was a natural reaction torepparttar 149858 growing number high PageRank sites that attained those ranks simply by building or buying hundreds and thousands of links.

There is no doubt that this is a factor inrepparttar 149859 changes in this current update. If your site has maintained it's PageRank, andrepparttar 149860 PageRanks of your second-level pages then you have done well in holding steady and if your competitors have not been as diligent their positions will slip.

New Backlink Calculations I mention this one only to bring to light that it is a possibility for your future consideration during other updates. The Beanstalk website went from 750 shown backlinks on Google to 864. it should be noted that Google does not show all backlinks (if you want a more accurate backlink count go to Yahoo! and enter "link:" (don't forgetrepparttar 149861 http://)).

Whenrepparttar 149862 Beanstalk site showed 750 backlinks on Google we were showing around 12,000 on Yahoo! (about 6.5% showing on Google). The Beanstalk site is now showing 864 on Google and 15,500 on Yahoo! (about 5.6%). If anything then, Google is showing less links than before which negatesrepparttar 149863 possibility that a website's PageRank is dropping due to a decrease in links but being hidden by an increased number being displayed.

In short, while which backlinks Google chooses to display has certainly changed over time it does not appear to be a major factor in this update. If you see an increase in your sites backlink counts during this update you undoubtedly have an increased number of links.

The Value Of Links

How Real SEO Analysis Works

Written by By Michael Murray, VP of Fathom SEO

If you’re serious about SEO, you need to know how to analyzerepparttar information you uncover.

A decade ago, businesses were wondering whether they need to be part ofrepparttar 149120 Internet. Byrepparttar 149121 late 1990s, plenty signed up and didrepparttar 149122 basics like placing keywords inrepparttar 149123 META data.

Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them intorepparttar 149124 META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’srepparttar 149125 Top 300? It doesn’t sound too valuable unless your biggest customer ofrepparttar 149126 last 10 years actually traveled that deep intorepparttar 149127 depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re onrepparttar 149128 right track.

Too many SEO managers makerepparttar 149129 mistake of trackingrepparttar 149130 Top 30 results and miss out onrepparttar 149131 wonderful fact that they’re already No. 31. Don’t be poorly informed.

Cont'd on page 2 ==> © 2005
Terms of Use