Google PageRank Explained

Written by Tony Zhu

1. What is PageRank?

Here is what Google says:

" PageRank relies onrepparttar uniquely democratic nature ofrepparttar 128229 web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more thanrepparttar 128230 sheer volume of votes, or links a page receives; it also analyzesrepparttar 128231 page that castsrepparttar 128232 vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

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In other words, PageRank is simply a mechanical algorithm by Google that attempts to evaluaterepparttar 128233 importance of your website larged based onrepparttar 128234 amount and quality of backlinks your website have. Forrepparttar 128235 more intellectual crowds out there, check out The PageRank Citation Ranking: Bringing Order torepparttar 128236 Web.

2. How do I checkrepparttar 128237 PR of a webpage?

If you use Internet Explorer, download and installrepparttar 128238 Google Toolbar. There will be a green ind icator onrepparttar 128239 toolbar that tellsrepparttar 128240 PR of a particular page. Hovering your mouse overrepparttar 128241 ind icator will give you a numeric value ofrepparttar 128242 PR. In addition, there are numerous tools out there that will checkrepparttar 128243 PR of a page withoutrepparttar 128244 toolbar. If you use Mozilla Firefox, you can installrepparttar 128245 PageRank Checker extention.

3. Why do I want a higher PR?

It used to be believed that a higher PR value will give you a higher position in SERPs (Search Engine Results Pages). However, this is no longerrepparttar 128246 case. As any experienced webmaster, and even Google themselves, would tell you, there are hundreds of factors that determine where your page is displayed inrepparttar 128247 results.

Google states that they do not recommend webmasters exchange links to increase their PR. They see it as trying to "game" their search engine. Lastly, many people believe that a higher PR causes Googlebot to crawl through a page more often.

4. Is it a good idea to buy links for a higher PR?

Websites with higher PR (6, 7, 8) often make money by selling links to sites with lower PR. As Google states, if they are aware that sites are selling PR instead of just advertising space (how they can differrepparttar 128248 two I can't say or if, ind eed, they can), bothrepparttar 128249 buyer and seller may be penalized. The penalty may takerepparttar 128250 form of a lower position in SERPs and/or a downgrade of PR. Thus, we recommend that you do not buy links simply for a higher PR.

5. But I still would like to improverepparttar 128251 PR of my site. What should I do?

First of all, sites don't have PR, pages do. (hencerepparttar 128252 name Page Rank) Therefore, it is possible for an internal page to have a higher PR thanrepparttar 128253 homepage. In order to get PR,repparttar 128254 only way is to get links to it. Incoming backlink from a page with a higher PR is more valuable than incoming a backlink from a page with a lower PR. In addition,repparttar 128255 PageRank that a link "gives" is spread out betweenrepparttar 128256 number of links onrepparttar 128257 page. For example, a backlink from a PR4 page with only two links onrepparttar 128258 page can be more valuable than a backlink from a PR7 page with fifty links onrepparttar 128259 page.

6. How many links would I need to get my homepage to PR7?

Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy

Written by Gregg Kell

Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy

Gregg Kell

Search engine optimization or SEO isrepparttar key to a successful on-line business.

You can get search engine optimization training from e-books, on-line tutorials, or you can hire a search engine optimization specialist. The success of SEO services has revealed an over 200% growth overrepparttar 128228 past two years.

All this excitement has triggered a rush of search engine optimization services, SEO consultants and SEO Experts. But to succeed you must have a realistic search engine marketing strategy that understands this new advertising medium. Here are five key fundamentals you need to know for a successful Search Engine Marketing Strategy.


The success of your search engine marketing strategy inrepparttar 128229 end depends on your keyword selection. A good search engine strategy targets a broad range of keywords including little words as well as big words.

If you are not familiar with Overture, visitrepparttar 128230 site. Available tools can help you selectrepparttar 128231 best keywords for your website. When starting out, itís much better to look for small bargains than to fight for one or two big and popular keyword phrases.


While paid search engine advertising is a great Internet marketing tool, you will profit from a balanced search engine marketing strategy that also includes organic search engine optimization services and link building. You might consider hiring a professional SEO Company, staffed with SEO Professionals to provide this service for you.

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