1. What is PageRank?

Here is what Google says:

" PageRank relies on uniquely democratic nature of web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than sheer volume of votes, or links a page receives; it also analyzes page that casts vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

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In other words, PageRank is simply a mechanical algorithm by Google that attempts to evaluate importance of your website larged based on amount and quality of backlinks your website have. For more intellectual crowds out there, check out The PageRank Citation Ranking: Bringing Order to Web.

2. How do I check PR of a webpage?

If you use Internet Explorer, download and install Google Toolbar. There will be a green ind icator on toolbar that tells PR of a particular page. Hovering your mouse over ind icator will give you a numeric value of PR. In addition, there are numerous tools out there that will check PR of a page without toolbar. If you use Mozilla Firefox, you can install PageRank Checker extention.

3. Why do I want a higher PR?

It used to be believed that a higher PR value will give you a higher position in SERPs (Search Engine Results Pages). However, this is no longer case. As any experienced webmaster, and even Google themselves, would tell you, there are hundreds of factors that determine where your page is displayed in results.

Google states that they do not recommend webmasters exchange links to increase their PR. They see it as trying to "game" their search engine. Lastly, many people believe that a higher PR causes Googlebot to crawl through a page more often.

4. Is it a good idea to buy links for a higher PR?

Websites with higher PR (6, 7, 8) often make money by selling links to sites with lower PR. As Google states, if they are aware that sites are selling PR instead of just advertising space (how they can differ two I can't say or if, ind eed, they can), both buyer and seller may be penalized. The penalty may take form of a lower position in SERPs and/or a downgrade of PR. Thus, we recommend that you do not buy links simply for a higher PR.

5. But I still would like to improve PR of my site. What should I do?

First of all, sites don't have PR, pages do. (hence name Page Rank) Therefore, it is possible for an internal page to have a higher PR than homepage. In order to get PR, only way is to get links to it. Incoming backlink from a page with a higher PR is more valuable than incoming a backlink from a page with a lower PR. In addition, PageRank that a link "gives" is spread out between number of links on page. For example, a backlink from a PR4 page with only two links on page can be more valuable than a backlink from a PR7 page with fifty links on page.

Gregg Kell www.web-site-design.tv

Search engine optimization or SEO is key to a successful on-line business.

You can get search engine optimization training from e-books, on-line tutorials, or you can hire a search engine optimization specialist. The success of SEO services has revealed an over 200% growth over past two years.

All this excitement has triggered a rush of search engine optimization services, SEO consultants and SEO Experts. But to succeed you must have a realistic search engine marketing strategy that understands this new advertising medium. Here are five key fundamentals you need to know for a successful Search Engine Marketing Strategy.

Flexibility

The success of your search engine marketing strategy in end depends on your keyword selection. A good search engine strategy targets a broad range of keywords including little words as well as big words.

If you are not familiar with Overture, visit site. Available tools can help you select best keywords for your website. When starting out, it’s much better to look for small bargains than to fight for one or two big and popular keyword phrases.

Balance

While paid search engine advertising is a great Internet marketing tool, you will profit from a balanced search engine marketing strategy that also includes organic search engine optimization services and link building. You might consider hiring a professional SEO Company, staffed with SEO Professionals to provide this service for you.