Google Has An Achiles Heal - Will Their Competitors Notice?

Written by Steve Blom

Even though Google Revenues continue to soar,repparttar hidden problem that may stifle growth and may even allow Yahoo or MSN to overtakerepparttar 140784 paid search market inrepparttar 140785 future lies in two critical phrases: Customer Support, and Customer Training

Approximately 40% ofrepparttar 140786 small businesses we have surveyed have tried Adwords inrepparttar 140787 past and failed, and some of them have tried multiple times. In some marketsrepparttar 140788 percentage is closer to 60%. Why? becauserepparttar 140789 program was designed by Google engineers, and heavily favors companies withrepparttar 140790 type of resources that most small businesses do not have. Unlike MSN and Yahoo who have programs that are much simpler in terms of use for small businesspeople, Google favors a technology driven solution that relies less on customer support, and expects users of their system to become more sophisticated.

The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out ofrepparttar 140791 mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.

Allrepparttar 140792 major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.

Google's recent acquisition of urchin, a web analytics program illustratesrepparttar 140793 problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, butrepparttar 140794 new internet is about verticals and niches, and Google simply isn't makingrepparttar 140795 grade in terms of training their customers well enough.

Where do small business customers go after they "churn"? Many of them go back to what they were doing successfully before; email marketing, direct marketing, and call centers according to our study.

Hollander Consultants Plunges into Blogging

Written by Matthew Bratschi

Hollander Consultants Activates Second Website in Series

Portland, OR – Withrepparttar recognition ofrepparttar 140580 tremendous interactivity that web logs (or blogs) provide, Hollander Consultants has moved forward into a new era of information exchange by startingrepparttar 140581 new website,repparttar 140582 second website Hollander Consultants has launched in recent weeks.

“Hollander Consultants has provided practice management consulting to doctors in professions as diverse as dentistry, veterinary, optometry, ophthalmology, medical doctors and chiropractic for 22 years. Hollander Consultants is providing as a service to everyone that would like to know more about how to manage a practice or some other form of business,” said Matthew Bratschi, director of public affairs for Hollander Consultants.

Hollander Consultants recently launched asrepparttar 140583 first in a series of new websites designed to putrepparttar 140584 Hollander Consultants brand into broader view in cyberspace. Hollander Consultants also has two additional websites, its main site and an online magazine, Solutions, at

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