Approximately 40% of small businesses we have surveyed have tried Adwords in past and failed, and some of them have tried multiple times. In some markets percentage is closer to 60%. Why? because program was designed by Google engineers, and heavily favors companies with type of resources that most small businesses do not have. Unlike MSN and Yahoo who have programs that are much simpler in terms of use for small businesspeople, Google favors a technology driven solution that relies less on customer support, and expects users of their system to become more sophisticated.

The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out of mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.

All major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.

Google's recent acquisition of urchin, a web analytics program illustrates problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, but new internet is about verticals and niches, and Google simply isn't making grade in terms of training their customers well enough.

Portland, OR – With recognition of tremendous interactivity that web logs (or blogs) provide, Hollander Consultants has moved forward into a new era of information exchange by starting new website www.practicemanagementblog.com, second website Hollander Consultants has launched in recent weeks.

“Hollander Consultants has provided practice management consulting to doctors in professions as diverse as dentistry, veterinary, optometry, ophthalmology, medical doctors and chiropractic for 22 years. Hollander Consultants is providing www.practicemanagementblog.com as a service to everyone that would like to know more about how to manage a practice or some other form of business,” said Matthew Bratschi, director of public affairs for Hollander Consultants.