Pursuit of high search engine ranking has other marketing benefits

If you run an on-line business or operate a website in support of your traditional small business, you have probably desired at some time to improve your ranking in search engine results. Wouldn’t we all like to be ranked #1 in Google for a term related to our business? Of course we would. The traffic could be staggering, and your business would gain considerable exposure.

Of course it is not that easy to do, since everyone else in world who has a website wants same thing. You’ve probably read articles that tell you all about tips and tricks of climbing Google ladder, and you’ve also read articles that tell you to forget about it. They say its simply too hard and will require too much effort to build your website up to that point.

In this writer’s opinion, they are both wrong. You should pursue a high ranking in Google with all of your available resources, but not necessarily with goal of hitting top of search engine mountain. You’ll see why after a quick review of two most commonly mentioned tips to increasing your ranking in Google.

Building Relevant Inbound Links:

When somebody else’s website links to yours, they are essentially “voting” for your website. They are telling visitors to their website that in their opinion, it would be worthwhile for them to visit your site as well, as it may be of interest to them. Google counts relevant inbound links in your favor, as they believe that more people willing to give your site a “vote of confidence” through a link must be an indication that your site is worthwhile. Building relevant inbound links can be accomplished through direct communication with other website owners, or through practice of article writing.