Google Chase a Worthwhile Endeavor

Written by Will Dylan

Google Chase a Worthwhile Endeavor

Pursuit of high search engine ranking has other marketing benefits

If you run an on-line business or operate a website in support of your traditional small business, you have probably desired at some time to improve your ranking in search engine results. Wouldn’t we all like to be ranked #1 in Google for a term related to our business? Of course we would. The traffic could be staggering, and your business would gain considerable exposure.

Of course it is not that easy to do, since everyone else inrepparttar world who has a website wantsrepparttar 128143 same thing. You’ve probably read articles that tell you all aboutrepparttar 128144 tips and tricks of climbingrepparttar 128145 Google ladder, and you’ve also read articles that tell you to forget about it. They say its simply too hard and will require too much effort to build your website up to that point.

In this writer’s opinion, they are both wrong. You should pursue a high ranking in Google with all of your available resources, but not necessarily withrepparttar 128146 goal of hittingrepparttar 128147 top ofrepparttar 128148 search engine mountain. You’ll see why after a quick review ofrepparttar 128149 two most commonly mentioned tips to increasing your ranking in Google.

Building Relevant Inbound Links:

When somebody else’s website links to yours, they are essentially “voting” for your website. They are telling visitors to their website that in their opinion, it would be worthwhile for them to visit your site as well, as it may be of interest to them. Google counts relevant inbound links in your favor, as they believe thatrepparttar 128150 more people willing to give your site a “vote of confidence” through a link must be an indication that your site is worthwhile. Building relevant inbound links can be accomplished through direct communication with other website owners, or throughrepparttar 128151 practice of article writing.

Articles (like this one) carry a resource box atrepparttar 128152 end that contains a link back torepparttar 128153 author’s website. If your article seems worthwhile to another business website owner, they may post it for their readers. In doing so they generate an automatic link to your site as their way of saying “thanks forrepparttar 128154 information”.

Is Search Engine Positioning Dead? (The Truth May Surprise You!)

Written by Jesse Horowitz

One ofrepparttar trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works." Where it started, I have no idea. But rarely does a week go by when I do not see one or more Internet marketing "experts" claiming that search engine positioning is largely a waste of time and should not be a primary focus of web site owners. Well, asrepparttar 128142 saying goes, "there are two sides to every story." But this article is not about my side, or your side, or anyone else's side. Let's forget about my opinion and other "experts" opinions and stick torepparttar 128143 indisputable facts, as reported by highly credible 3rd party sources: ·According to a Forrester Research Media Field Study, getting a loyal audience inrepparttar 128144 first place is best done by Search Engine Placement. ·According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find websites. ·In a study released by ActivMedia Research, Search Engine Positioning was ranked asrepparttar 128145 #1 website promotional method used by eCommerce sites. ·And look what I just found in an issue of Target Marketing Magazine.(Source:IMT "Top Ways Websites are Discovered" Banner ads: 1% Targeted email: 1.2 TV spots: 1.4% "By accident": 2.1% Magazine ads: 4.4% Word-of-mouth: 20% Random Surfing: 20% Search Engines: 46% You have now seenrepparttar 128146 numbers and know that search engine promotion is very much alive and kicking. Now I will take it a step further. Let us examinerepparttar 128147 quality of prospects coming to your web site through search engines as opposed to other advertising mediums. Every time your potential customers userepparttar 128148 search engines, they qualify themselves as hot prospects by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploringrepparttar 128149 search engines for your type of product or service.

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