Google Adwords Secrets - Tip #1

Written by Tom O'Brien

Tip #1 – Disabling Advert Optimisation

Disablerepparttar automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors.

Visitrepparttar 136508 following link for an example:

Why would you want to do this?

Ok - Let's say you are diligently testing 2 adverts side by side within an ad-group (as you should always be btw).

With optimisation turned on, eventually 1 advert will be deemedrepparttar 136509 leader and shown more.

For arguments sake – we will takerepparttar 136510 keyword ‘marketing’. Your competitor has 2 split tested Google Adwords adverts which will show (in a round robin manner) whenever this keyword is searched for.

You can find out useful information regarding which ofrepparttar 136511 adverts is performing better by searching forrepparttar 136512 keyword marketing, notingrepparttar 136513 ad results and refreshingrepparttar 136514 search results.

Because you get to knowrepparttar 136515 best copy Suppose you do this 4 times (by reloading your webpage) - and 3 times advert 1 is shown, but advert 2 is shown once - you now know which of these adverts isrepparttar 136516 best.

Knowing what adverts are working for your competitors allows you to start to understandrepparttar 136517 mindset of your potential prospects (what's working and what's not to encourage click-throughs).

This of course is very valuable intelligence to have for you to construct your own adverts - which means you can ultimately have higher click through rates and as a direct result pay less.

Because ads in Adwords are inrepparttar 136518 public domain, your marketing efforts can be gleaned by your competitors and vice versa if you userepparttar 136519 automatic optimisation feature.

How your online business can generate loads of free traffic from articles

Written by Christopher Kyalo

The biggest challenge facing any online business today is how to generate enough traffic and leads forrepparttar business to succeed.

Byrepparttar 136493 timerepparttar 136494 online business owner is through with paying to establish their new business, there is hardly any cash left forrepparttar 136495 most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients forrepparttar 136496 new online business to take off.

It gets worse because many people, who launch online businesses like joining lucrative affiliate programs, do so without spending any money and also expect to succeed without ever having to reach for their wallets.

And even ifrepparttar 136497 online business entrepreneur were to have a generous advertising budget for their brand new online business, most ofrepparttar 136498 initial efforts would mostly end up being a waste. This is because in most casesrepparttar 136499 entrepreneur will not know enough aboutrepparttar 136500 business at this stage.

The answer to both situations is posting free articles all overrepparttar 136501 net with a well written resource box that has allrepparttar 136502 information to help lead loads of traffic to your site.

Posting articles has taught me a lot about what works and what does not work. I must admit that it continues to be both an entertaining as well as a highly profitable experience for me. And it can be for any online business entrepreneur. All it requires is that you ensure that you install a meter on your web site or blog to carefully trackrepparttar 136503 traffic that you are attracting with your articles.

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