Tip #1 – Disabling Advert Optimisation

Disable automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors.

Visit following link for an example:
http://www.pdqprospects.com/AdwordsOptimisationScreenshot.html

Why would you want to do this?

Ok - Let's say you are diligently testing 2 adverts side by side within an ad-group (as you should always be btw).

With optimisation turned on, eventually 1 advert will be deemed leader and shown more.

For arguments sake – we will take keyword ‘marketing’. Your competitor has 2 split tested Google Adwords adverts which will show (in a round robin manner) whenever this keyword is searched for.

You can find out useful information regarding which of adverts is performing better by searching for keyword marketing, noting ad results and refreshing search results.

Because you get to know best copy Suppose you do this 4 times (by reloading your webpage) - and 3 times advert 1 is shown, but advert 2 is shown once - you now know which of these adverts is best.

Knowing what adverts are working for your competitors allows you to start to understand mindset of your potential prospects (what's working and what's not to encourage click-throughs).

This of course is very valuable intelligence to have for you to construct your own adverts - which means you can ultimately have higher click through rates and as a direct result pay less.

By time online business owner is through with paying to establish their new business, there is hardly any cash left for most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for new online business to take off.

It gets worse because many people, who launch online businesses like joining lucrative affiliate programs, do so without spending any money and also expect to succeed without ever having to reach for their wallets.

And even if online business entrepreneur were to have a generous advertising budget for their brand new online business, most of initial efforts would mostly end up being a waste. This is because in most cases entrepreneur will not know enough about business at this stage.

The answer to both situations is posting free articles all over net with a well written resource box that has all information to help lead loads of traffic to your site.