Google Adwords For Your Target MarketWritten by Bobby Walker
First off, let me tell you where most Internet Marketers make their mistake. You log on to Internet, do a little surfing, when all of a sudden it hits you right in face! The very product that you have been looking for! The perfect “product” as a matter of fact! You cannot use your paypal account fast enough, so you can start selling your “product” on Internet like crazy!Do you realize what you just did? You just combined two of hardest industries there are to make money in, Internet Marketing and Gambling! That is exactly what you are doing by picking a product before you find out if people even want it. A product is incapable of giving you money, only people can pay you, and a “market” is made up of people. You must center your product around your market to be successful on Internet. So how do you uncover your target market? Easy, you just go to www.overture.com to use their keyword tool and type in what you want to search for and hit enter. It will tell you most popular keywords for that particular word or phrase and it will also tell you how many people searched that word or phrase last month. Typically, a good market will be between 40,000 to 100,000 searches for that particular month. Less than that may be a weak market, and more than that could be too competitive. To find out for sure use overture bidding tool for a particular word or phrase, and look at third bid, it should be at least .30 up to $2.00. Again, less than .30 could be weak and more than $2.00 could be too competitive. With overture, you can basically be highest bidder and get first position, not too much guesswork involved there. But Google Adwords is a different story, there is definitely some skill involved in with this method. However, with Google Adwords, you have potential to bid as little as .05 and still be in first position! However, problem is that most people do not want to take time or put forth effort to tweak out perfect Google ad, myself included.
| | Placemat Ads Advertising Written by Michelle Cobbs
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right. After you have your clients lined up, you will target small local diner’s, many will jump at chance especially when you explain it is “free” it is key to stay away from large establishments like McDonalds or Burger King since franchise probably supplies placemats they use. We all have seen placemats with ads of business offers discounts, coupons or just an announcement that they are around. Many of these ads have games, pictures for kids to color, word find puzzles and more. Placement ads can be right vehicle that allows you to advertise your business without paying for all cost to do it. Here is what you do; go around to local businesses like pizza shop, new laundromat, auto body shops, new area businesses etc. You can call around or visit these businesses offering ad space on new Jonas Placemat Ads give them best price, target 8-10 businesses first time around offer them an introductory price, one that will you costs for printing, and mileage and other related costs for getting placemat ads made. Try to get these businesses to offer a coupon like ad customers love these type of ads, plus it will get them reading ads as they are waiting for their meals to be made don’t forget to make it fun for kids as well, remember many of these ads are targeted for kids, you can add a twist by adding ads of local business as well. Remember to leave at least two slots empty for your ad and one for printer so that you can negotiate price for absolute lowest you can get.
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