Google AdWords Tips & Tricks

Written by Nakul Goyal

Synopsis: Google Ad Words are a wonderful and cost effective way to advertise has great flexibility onrepparttar part ofrepparttar 127964 advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after trackingrepparttar 127965 response ofrepparttar 127966 visitors andrepparttar 127967 conversion rate. However testing keywords and ads to improverepparttar 127968 conversion rate is a never ending process and one has to be very selective and alert in choosingrepparttar 127969 right keywords. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements.

Always be very specific: You should be very specific while choosing your keywords inrepparttar 127970 ads because being general in advertisements will bring traffic to your site but not many actual buyers in other wordsrepparttar 127971 conversion rate will be very less or your return on investment will be less.

Use square brackets: Use square brackets [ ] around your keywords that you want to targetrepparttar 127972 most because by doing this your ads will be shown only when searches are made that match your keywords or phrases bracketed exactly. For example : [search engine optimization], [SEO Masters]

Now in this caserepparttar 127973 ad will be displayed only if searches are made of exact words "search engine optimization" or "seo pages" and you will get onlyrepparttar 127974 desired traffic to your site.

Link to exact pages: Always link to correct pages for example if you are advertising a particular product then link torepparttar 127975 page in particular that is selling that product and not torepparttar 127976 site's homepage. User will never like much browsing and will ultimately leave for your competitor if isn't able to findrepparttar 127977 desired information. So link to particular pages.

Offer immediate benefits: Offerrepparttar 127978 benefits that your product will giverepparttar 127979 consumer because many times users are looking for those benefits and will be induced to your site. For example learn free, earn at home, become an expert, lose weight etc. Try to include such benefits inrepparttar 127980 ads and seerepparttar 127981 results soar.

Make multiple ads: Always make two or more copies of ads as you might not know what might click up, constantly monitor your ads and see which one is gaining pace and remove or changerepparttar 127982 lesser responsive ad. This is an ever going process to reachrepparttar 127983 maximum potential customers and will go on and on.

Recordrepparttar 127984 ROI: Recordrepparttar 127985 return on investment of each ad to keep your expenses in your pre decided budget and update or change low ROT ads simultaneously. ROI isrepparttar 127986 base for which you are planning ads and it should not be under looked. Google offersrepparttar 127987 stats free forrepparttar 127988 ad words, hence you can use it and calculaterepparttar 127989 ROI and act accordingly.

Search Engine Optimization and Web Site Usability

Written by Kristy Meghreblian

Build a Web site andrepparttar people will come. Ha! If it were only that easy! The Web isrepparttar 127963 one sales environment whererepparttar 127964 customer has total empowerment. They have allrepparttar 127965 resources (i.e., your competitors) just a mouse-click away.

Not only are you in competition withrepparttar 127966 millions of other Web sites owners who sellrepparttar 127967 same product/service as you, but you are also competing for users' time and attention. While search engine optimization and submission can bring yourepparttar 127968 traffic you need, only you can ensure that visitors will stay on your site by giving them a reason to want to stay. That is where Web site usability comes in.

What is Web site usability? The International Standards Organization (ISO) defines Web site usability asrepparttar 127969 "effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment." In simpler terms, usability is how efficiently and effectively users can accomplish what they are trying to do when they visit your Web site.

Now that you have an understanding of usability, we'll explainrepparttar 127970 basics of what a Web site should include to makerepparttar 127971 most ofrepparttar 127972 user experience:

Content is king

Let's face it, people visit Web sites for content -- they want information. Sure, it helps if your site is visibly appealing as well. But, withoutrepparttar 127973 right content,repparttar 127974 results ofrepparttar 127975 user experience can be fatal to your business. They simply won't come back.

Here are a few tips to remember in regards to content:

1. Be concise. Research shows that reading from a computer screen is about 25% slower than reading from paper or other print medium. To that end, you will want to edit your writing to sayrepparttar 127976 exact same thing in halfrepparttar 127977 words it would take if you were writing on paper. Also, think back torepparttar 127978 last time you came to one of those really long-winded Web sites whererepparttar 127979 content may have been great, but you still had to scroll and scroll and scroll to get torepparttar 127980 end. It can be a nuisance. So, keep your pages short.

2. Make your content scannable. When people userepparttar 127981 Internet, they are looking at mass amounts of information. Help them get torepparttar 127982 core of what they want by using bulleted items, short paragraphs, and subheadings to make it easier for them to find what they are looking for.

3. Write without error. There is no excuse -- absolutely none -- for poor grammar, typographical errors, and misspellings. If you own a computer, you have access to spell-checking and grammar-checking technologies. Use them. These small details will reflect upon your site. If you don't convey professionalism on your own business, how will you be conveyed to potential clients? Can they trust you with theirs? Before uploading any new content, proofread it. Then, turn it over to someone else for their input.

4. Write as if you were a Public Relations pro. Granted, many of us aren't PR exec's, but you should know how to market your business. Userepparttar 127983 lingo that is most appropriate for your business. While you want to provide information, your main goal is still one thing: to sell. So, write to sell.

5. Maximize your keywords. As part ofrepparttar 127984 search engine optimization process, you went to great lengths to select keywords and phrases that are most appropriate for your business. Be sure to use them whenever possible (without being overtly redundant) in your content.

6. Refresh, refresh, refresh. Web sites should be updated on a regular basis -- don't let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content and keep users coming back for more.

7. Know your audience. Since most audiences vary in terms of experience level with both your product/service and their experience level withrepparttar 127985 internet, you will want to simplify things more than ever. You don't want to talk to yourself - make sure potential clients understand your product/service. The best way to do this is to create content that is informative, yet easy to understand for evenrepparttar 127986 newest ofrepparttar 127987 newbies. Web site design

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