Google - The Ultimate Web Writers Style Guide

Written by Nick Usborne

Indulge me for a moment.

Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.

Instead of this particular style guide being written as a static book by an expert or two, it is written by studyingrepparttar searching and browsing habits of hundreds of millions of web users.

Getrepparttar 127807 idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.

A style guide that putsrepparttar 127808 visitor first, puts their needs ahead ofrepparttar 127809 academic opinions of experts.

A style guide that automatically rewards sites that serve their readersrepparttar 127810 best.

If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?

>> 1. Makerepparttar 127811 subject of each page absolutely clear.

As visitors arrive at your site, regardless ofrepparttar 127812 entry page,repparttar 127813 first question in their minds is, “Am I inrepparttar 127814 right place? Will I find what I want here? Can I achieve what I want to achieve here?”

Fortunately,repparttar 127815 web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors whatrepparttar 127816 page is about.

We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.

>> 2. Make your home page short text clear

First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.

This means usingrepparttar 127817 right words in your headings, subheads and short descriptions. It means anticipatingrepparttar 127818 words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.

5 Things to Keep an Eye on in the SEO World in 2005....

Written by Bobby Heard

Afterrepparttar latest PR update at Google and MSN’s beta search going live, there is one thing for certain in 2005:repparttar 127806 world of search is in for some major changes. There has been growing speculation aroundrepparttar 127807 SEO world that reciprocal linking is a thing ofrepparttar 127808 past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that “Today’s search is nothing” and that it won’t be that way for long. There are quiet rumblings inrepparttar 127809 SEO back alleys of a new, state-of-the-art search engine currently indexingrepparttar 127810 internet. Websites are dropping offrepparttar 127811 face ofrepparttar 127812 planet. And we’re all left to sit here and put togetherrepparttar 127813 pieces. So what is in store for 2005?

1) Reciprocal links, while not becoming totally dead, are decreasing in value, and there will most likely be an algorithm update to lessen their importance. The original thought process behindrepparttar 127814 importance of a link was that it was seen as a “vote” forrepparttar 127815 linked-to site. Now that reciprocal links are everywhere, it is hardly a great way to count “votes” for a website. Reciprocal linking will continue aroundrepparttar 127816 internet, althoughrepparttar 127817 amount of people who try to get away with one-way links (by never getting back to you once you’ve added their link) will increase significantly. This will, of course, be an attempt to acquire one-way links, which brings us to our next subject....

2) One-way links and triangle linking, though already quite popular, should explode overrepparttar 127818 course of 2005. Both are much harder to control and acquire, which makes Google happy. The triangle link “ploy” makes links look like one-way links even though “Site A” is returningrepparttar 127819 favor to “Site B” through “Site C”. There will be attempts to sell triangle linking programs and systems by SEO companies, however,repparttar 127820 complexity, difficulty and time involved in this scheme will produce ridiculous prices.

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