I can't begin to tell you how sick I am of reading articles and posts that mention two words "Google" and "penalty" in same sentence!
So many webmasters are walking on eggshells these days when it comes to Google, and it just doesn't need be.
The most common question I see is "If I do this, will Google penalize me?"
Let me help you ease this nonsense.
Just like anything in life, there is a portion of common sense that needs to be implemented when optimising a website for internet. When you come across a technique that you may be questioning in back of your mind, just think it thru.
You may want to sit down for this one. It may blow you away ;0).
The fact of matter is, Google rarely penalizes webmasters for anything. Yep, that's right..you heard me...RARELY!
Why is this, you may ask?
Well, it's quite simple. Google didn't become #1 in search because they were best at penalizing most sites. They became #1 because they have an excellent way of solving problems. You see, when you hear webmasters complaining that they were penalized, well in most cases, it's just not so.
Google knows tricks of trade, and to maintain their title as 'The king of search', they need to be constantly studying different techniques webmasters are using to try to get better search engine rankings.
Google has mastered term 'devalue', because that is what they actually do.
Remember back in day, when all links were created equal? That's because back then, most people linked to your site because it had good content that they thought their users would be interested in, so links were themed, and they didn't require a link back to them. That is why a lot of older sites on net have high rankings. They have many one-way links pointing in.
People caught on.
Then you had webmasters scurrying to get any link they could get their hands on, to point to their site. Didn't matter to them if links made sense. There were links from gambling, adult, and free games sites, all pointing to an education site. It didn't make sense, so...
Google caught on.
Google found ways to figure out if these links were relative. Those that were not, were 'DEVALUED', not 'PENALIZED'.
People caught on.
Webmasters were also getting smarter. Next came 'reciprocal links'.