Google, and the History of Link Building.

Written by Jer Strausser

I can't begin to tell you how sick I am of reading articles and posts that mentionrepparttar two words "Google" and "penalty" inrepparttar 127845 same sentence!

So many webmasters are walking on eggshells these days when it comes to Google, and it just doesn't need be.

The most common question I see is "If I do this, will Google penalize me?"

Let me help you ease this nonsense.

Just like anything in life, there is a portion of common sense that needs to be implemented when optimising a website forrepparttar 127846 internet. When you come across a technique that you may be questioning inrepparttar 127847 back of your mind, just think it thru.

You may want to sit down for this one. It may blow you away ;0).

The fact ofrepparttar 127848 matter is, Google rarely penalizes webmasters for anything. Yep, that's heard me...RARELY!

Why is this, you may ask?

Well, it's quite simple. Google didn't become #1 in search because they wererepparttar 127849 best at penalizingrepparttar 127850 most sites. They became #1 because they have an excellent way of solving problems. You see, when you hear webmasters complaining that they were penalized, well in most cases, it's just not so.

Google knowsrepparttar 127851 tricks ofrepparttar 127852 trade, and to maintain their title as 'The king of search', they need to be constantly studying different techniques webmasters are using to try to get better search engine rankings.

Google has masteredrepparttar 127853 term 'devalue', because that is what they actually do.

Remember back inrepparttar 127854 day, when all links were created equal? That's because back then, most people linked to your site because it had good content that they thought their users would be interested in, sorepparttar 127855 links were themed, and they didn't require a link back to them. That is why a lot ofrepparttar 127856 older sites onrepparttar 127857 net have high rankings. They have many one-way links pointing in.

People caught on.

Then you had webmasters scurrying to get any link they could get their hands on, to point to their site. Didn't matter to them ifrepparttar 127858 links made sense. There were links from gambling, adult, and free games sites, all pointing to an education site. It didn't make sense, so...

Google caught on.

Google found ways to figure out if these links were relative. Those that were not, were 'DEVALUED', not 'PENALIZED'.

People caught on.

Webmasters were also getting smarter. Next camerepparttar 127859 'reciprocal links'.

When CMS Met SEO - Using the Power of Content Management Systems

Written by Gobala Krishnan

Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. 'Organic SEO' as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as 'spider-bait' for search engines, with Google beingrepparttar most popular target.

While organic SEO in itself boils down to a few simple techniques and a lot of hard work,repparttar 127844 most tedious of those is always adding and managing content. If you're a webmaster lost in a world of dead links, missing pages, distorted images and a site structure that beats any maze, you're not alone. Such isrepparttar 127845 nightmare that many Dreamveawer-and-Notepad type of webmasters hide.

What is CMS?

CMS, or Content Management Systems, is a great alternative to using manual WYSIWYG HTML editors, website builders, and allrepparttar 127846 others kinds of expensive website tools inrepparttar 127847 market. CMS applied solely torepparttar 127848 purpose of creating and managing websites are also knows as Web Management Systems. A short excerpt from onrepparttar 127849 definitions of CMS:

" A content management system (CMS) supportsrepparttar 127850 creation, management, distribution, publishing, and discovery of corporate information. It coversrepparttar 127851 complete lifecycle ofrepparttar 127852 pages on your site, from providing simple tools to createrepparttar 127853 content, through to publishing, and finally to archiving. It also providesrepparttar 127854 ability to managerepparttar 127855 structure ofrepparttar 127856 site,repparttar 127857 appearance ofrepparttar 127858 published pages, andrepparttar 127859 navigation provided torepparttar 127860 users."

Advantages Of Using CMS for Your Website

Here are a few often overlooked advantages of using CMS for your web project, from a search engine marketing point of view:

1) Easily Create, Publish and Manage Content

With page editors that resemble a word processor program, adding content with a CMS interface is simple and fun. Most CMS software also allows you to changerepparttar 127861 location of your content pages and links easily, whilerepparttar 127862 back end processes takes care of updatingrepparttar 127863 links throughout your site.

Done manually, reorganizing a website's content, particularly a large one, can cause a webmaster some pretty restless nights.

CMS also allowsrepparttar 127864 website owner to outsource content remotely from willing contributors. With built in access level hierarchies, users can register as Authors and start submitting articles and news. This is then automatically sent torepparttar 127865 next in line,repparttar 127866 Manager, and on torepparttar 127867 Editor and finallyrepparttar 127868 Publisher or Administrator, and then it can be automatically published onrepparttar 127869 front page as new content.

Cont'd on page 2 ==> © 2005
Terms of Use