Google's Trap, DMOZ's Nap, And Yahoo!'s Crap

Written by Dean Phillips


On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, inrepparttar process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates inrepparttar 120189 very same way that names are given to hurricanes, and this one became known as "Florida".

In a nutshell, a vast number of pages, many of which had ranked at or nearrepparttar 120190 top ofrepparttar 120191 results for a very long time, suddenly disappeared fromrepparttar 120192 results altogether.

To so many onrepparttar 120193 Internet, Google has becomerepparttar 120194 omnipotent "hand of God" and it's sickening! Why are so many people falling intorepparttar 120195 trap of optimizing their website's to cater to Google's ever-changing algorithms? I refuse to play that game! I personally could care less about my search engine rankings. I never have. My search engine rankings go up and down like a yo-yo! They have for years. Yet, I'm still able to comfortably support myself and my family.

If you only remember one thing from this article, remember this: DO NOT DEPEND SOLELY ON SEARCH ENGINES FOR YOUR TRAFFIC! Find alternative ways to attract traffic to your website. If you're fortunate enough to achieve a high search engine ranking, consider it a bonus. But DO NOT MAKE THE SEARCH ENGINES A PRIORITY!

Why? Because when you stop to consider that Google, DMOZ and Yahoo! has millions and millions of pages in their directories, you'd really have a better chance of winningrepparttar 120196 lottery, than getting high enough inrepparttar 120197 results pages where it's going to make a significant difference in your traffic.

In fact, I receive a very tiny percentage of my traffic fromrepparttar 120198 search engines.

So, where's my traffic coming from? Well,repparttar 120199 vast majority of it comes fromrepparttar 120200 dozens of articles I've written that have been picked up and published on popular websites. I also get traffic via word of mouth, newsletters that my articles are published in, and a few other secret methods that I use.

Yes, like Colonel Sanders, I too have a secret recipe!

And if all ofrepparttar 120201 search engines disappeared tomorrow, I'd be just fine, because I'm a marketing man. I know how to market myself and my service. I was lucky enough to be born a "baby boomer." That means I hadrepparttar 120202 honor and privilege of personally seeing first-hand, some ofrepparttar 120203 greatest copywriting in history. I took lots of notes and learned my lessons well.

Back then, mailorder wasrepparttar 120204 Internet of its time, and boy was there marketing talent everywhere! You should really do yourself a favor sometime and go torepparttar 120205 library and readrepparttar 120206 old mailorder books. Some great titles to look for include, "How To Get Rich In Mail Order," by Melvin Powers, "Money In Your MailBox," by L. Perry Wilbur, "How To Make A Fortune In Mail Order," by Al Stern and "Building A Mail Order Business," by William A. Cohen .

You'll come away a lot smarter and you'll discover some ingenious ways to market your website, besidesrepparttar 120207 search engines.

Will somebody wake up DMOZ? I hear they're sleeping onrepparttar 120208 job. DMOZ (The Open Directory Project) is another prime example of why you shouldn't depend on search engines or directories. I've heard and read countless horror stories about DMOZ taking 9 months to a year or more to add new sites to their directory, and in many cases not adding perfectly qualified sites at all. I've also heard their directory is not kept up to date, becauserepparttar 120209 editors can't keep up withrepparttar 120210 workload.

11 ways to multiply your sales

Written by Hans Peter Oswald


11 killer ways to multiply your sales 1. When you make your first sale, follow-up withrepparttar customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. 3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. 4. When you sell a product, give your customersrepparttar 120188 option of joining an affiliate program so they can make commissions selling your product. This will multiply repparttar 120189 sale you just made. 5. Sellrepparttar 120190 reprint/reproduction rights to your products. You could include an ad on or withrepparttar 120191 product for other products you sell. You could make sales forrepparttar 120192 reproduction rights and sales onrepparttar 120193 back end product. 6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and

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