Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. In case of your website, you need to diagnose patient and determine extent of your website's search engine visibility. Based on your findings, you can decide to focus on standard search results or paid search results.
Your checks should be done in Google and Yahoo search engines since they are major search engines in today's marketplace. As an option, you should consider MSN since they have recently released their search engine. It is only a matter of time before they are considered a player, if not already. Your first check determines if your website is indexed in Google or Yahoo. Think about card catalog in your library. Each book has a card in card catalog signifying indexing of book in library. In this exercise you'll check if your website has a "card" in Google or Yahoo card catalog.
The first exercise is opening your web browser to Google - www.google.com, Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your website's URL, www.yourdomainname.com, in search box and review search results. Your website's domain name or URL should appear in search results if your site is indexed.
If just domain name or URL is listed, website has been indexed but not crawled by search engine spider. A domain name and several lines of descriptive text indicate website has been crawled by search engine spider to determine website's content. Also, look for link "Cached Page" or a similar phrase. This is another indication website has been crawled for content by search engine. Now, you should know if your website is indexed and has a "card" in search engine card catalog. Your second check evaluates extent of your website's indexing by determining which website pages are indexed by respective search engine.
The second exercise is opening your web browser to Google, Yahoo or MSN website. Enter "site" command and your website's URL in search box in format "site:www.yourdomainname.com" (quotation marks not required) and review search results. All of your website's pages indexed by queried search engine should be listed. At top of search results screen look for "Results X - Y of about Z from www.yourdomainname.com" or a similar phrase. The value for Z indicates total number of pages indexed by queried search engine for your website.
In addition, you might see comment "repeat search with omitted results included" in results listing. Since search engine does not always show entire listing, you can click link and view complete list of your website's indexed pages. Your third check determines number of inbound links from other websites to your website. The number of inbound links is very important in ranking algorithms of many of search engines. The commands for this exercise are slightly different between search engines. We'll review commands for three major search engines. The other search engines have similar commands.