Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to
doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. In
case of your website, you need to diagnose
patient and determine
extent of your website's search engine visibility. Based on your findings, you can decide to focus on standard search results or paid search results.
Your checks should be done in
Google and Yahoo search engines since they are
major search engines in today's marketplace. As an option, you should consider MSN since they have recently released their search engine. It is only a matter of time before they are considered a player, if not already. Your first check determines if your website is indexed in Google or Yahoo. Think about
card catalog in your library. Each book has a card in
card catalog signifying
indexing of
book in
library. In this exercise you'll check if your website has a "card" in
Google or Yahoo card catalog.
The first exercise is opening your web browser to
Google - www.google.com, Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your website's URL, www.yourdomainname.com, in
search box and review
search results. Your website's domain name or URL should appear in
search results if your site is indexed.
If just
domain name or URL is listed,
website has been indexed but not crawled by
search engine spider. A domain name and several lines of descriptive text indicate
website has been crawled by
search engine spider to determine
website's content. Also, look for
link "Cached Page" or a similar phrase. This is another indication
website has been crawled for content by
search engine. Now, you should know if your website is indexed and has a "card" in
search engine card catalog. Your second check evaluates
extent of your website's indexing by determining which website pages are indexed by
respective search engine.
The second exercise is opening your web browser to
Google, Yahoo or MSN website. Enter
"site" command and your website's URL in
search box in
format "site:www.yourdomainname.com" (quotation marks not required) and review
search results. All of your website's pages indexed by
queried search engine should be listed. At
top of
search results screen look for "Results X - Y of about Z from www.yourdomainname.com" or a similar phrase. The value for Z indicates
total number of pages indexed by
queried search engine for your website.
In addition, you might see
comment "repeat
search with
omitted results included" in
results listing. Since
search engine does not always show
entire listing, you can click
link and view
complete list of your website's indexed pages. Your third check determines
number of inbound links from other websites to your website. The number of inbound links is very important in
ranking algorithms of many of
search engines. The commands for this exercise are slightly different between
search engines. We'll review
commands for
three major search engines. The other search engines have similar commands.