Google's New SEO Rules

Written by John Metzler


Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites inrepparttar dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why pickingrepparttar 127767 right search engine optimization company can berepparttar 127768 difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering fromrepparttar 127769 Allegra update.

Over-optimization may have playedrepparttar 127770 biggest part inrepparttar 127771 dropping of seo-guy.com fromrepparttar 127772 top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started withrepparttar 127773 Sandbox Effect in late 2004, where relatively new sites were not being seen at all inrepparttar 127774 Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many ofrepparttar 127775 'sandboxed' web sites finally appearing well for their targeted keywords.

With 44 occurrences of 'SEO' onrepparttar 127776 relatively short home page of seo-guy.com, and many of them in close proximity to each other,repparttar 127777 content reads like a page designed for search engine robots, notrepparttar 127778 visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.

Do the Search Engines Know Your Website?

Written by Chet Childers


Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?

Perhaps you may be thinking why do I need to check my website? Do you remember going torepparttar doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. Inrepparttar 127766 case of your website, you need to diagnoserepparttar 127767 patient and determinerepparttar 127768 extent of your website's search engine visibility. Based on your findings, you can decide to focus on standard search results or paid search results.

Your checks should be done inrepparttar 127769 Google and Yahoo search engines since they arerepparttar 127770 major search engines in today's marketplace. As an option, you should consider MSN since they have recently released their search engine. It is only a matter of time before they are considered a player, if not already. Your first check determines if your website is indexed in Google or Yahoo. Think aboutrepparttar 127771 card catalog in your library. Each book has a card inrepparttar 127772 card catalog signifyingrepparttar 127773 indexing ofrepparttar 127774 book inrepparttar 127775 library. In this exercise you'll check if your website has a "card" inrepparttar 127776 Google or Yahoo card catalog.

The first exercise is opening your web browser torepparttar 127777 Google - www.google.com, Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your website's URL, www.yourdomainname.com, inrepparttar 127778 search box and reviewrepparttar 127779 search results. Your website's domain name or URL should appear inrepparttar 127780 search results if your site is indexed.

If justrepparttar 127781 domain name or URL is listed,repparttar 127782 website has been indexed but not crawled byrepparttar 127783 search engine spider. A domain name and several lines of descriptive text indicaterepparttar 127784 website has been crawled byrepparttar 127785 search engine spider to determinerepparttar 127786 website's content. Also, look forrepparttar 127787 link "Cached Page" or a similar phrase. This is another indicationrepparttar 127788 website has been crawled for content byrepparttar 127789 search engine. Now, you should know if your website is indexed and has a "card" inrepparttar 127790 search engine card catalog. Your second check evaluatesrepparttar 127791 extent of your website's indexing by determining which website pages are indexed byrepparttar 127792 respective search engine.

The second exercise is opening your web browser torepparttar 127793 Google, Yahoo or MSN website. Enterrepparttar 127794 "site" command and your website's URL inrepparttar 127795 search box inrepparttar 127796 format "site:www.yourdomainname.com" (quotation marks not required) and reviewrepparttar 127797 search results. All of your website's pages indexed byrepparttar 127798 queried search engine should be listed. Atrepparttar 127799 top ofrepparttar 127800 search results screen look for "Results X - Y of about Z from www.yourdomainname.com" or a similar phrase. The value for Z indicatesrepparttar 127801 total number of pages indexed byrepparttar 127802 queried search engine for your website.

In addition, you might seerepparttar 127803 comment "repeatrepparttar 127804 search withrepparttar 127805 omitted results included" inrepparttar 127806 results listing. Sincerepparttar 127807 search engine does not always showrepparttar 127808 entire listing, you can clickrepparttar 127809 link and viewrepparttar 127810 complete list of your website's indexed pages. Your third check determinesrepparttar 127811 number of inbound links from other websites to your website. The number of inbound links is very important inrepparttar 127812 ranking algorithms of many ofrepparttar 127813 search engines. The commands for this exercise are slightly different betweenrepparttar 127814 search engines. We'll reviewrepparttar 127815 commands forrepparttar 127816 three major search engines. The other search engines have similar commands.

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