Google's Good Writing Content Filter

Written by Joel Walsh

The web pages actually atrepparttar top of Google have only one thing clearly in common: good writing. Don't letrepparttar 151166 usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you fromrepparttar 151167 importance of good content.

I was recently struck byrepparttar 151168 fact thatrepparttar 151169 top-ranking web pages on Google are consistently much better written thanrepparttar 151170 vast majority of what one reads onrepparttar 151171 web. Yet traditional SEO wisdom has little to say about good writing. Does Google,repparttar 151172 world's wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up inrepparttar 151173 process ofrepparttar 151174 algorithm that it missesrepparttar 151175 whole point?

Apparently not. Most Common On-the-Page Website Content Success Factors Whateverrepparttar 151176 technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

I looked at Google's top five pages forrepparttar 151177 five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically,repparttar 151178 top five pages receive an overwhelming majority ofrepparttar 151179 traffic delivered by Google.

The web pages that contained written content (a small but significant portion were image galleries) all sharedrepparttar 151180 following features:

Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.

Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not inrepparttar 151181 dictionary. Does Google use SpellCheck? I can already hearrepparttar 151182 scoffing onrepparttar 151183 other side of this computer screen. Before you dismissrepparttar 151184 idea completely, keep in mind that no one really does know whatrepparttar 151185 100 factors in Google's algorithm are. But whetherrepparttar 151186 mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely,repparttar 151187 results remainrepparttar 151188 same.

Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text. Lists: both bulleted and numbered, form a large part ofrepparttar 151189 text.

Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughoutrepparttar 151190 text rather than clumped together.

Contextual relevance: text contains numerous terms related torepparttar 151191 keyword, as well as stem variations ofrepparttar 151192 keyword. The page may containrepparttar 151193 keyword itself few times or not at all.

SEO "Do's" and "Don'ts"

A hard look atrepparttar 151194 results slaughters a number of SEO bugbears and sacred cows.

PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration thatrepparttar 151195 little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.

Frames. The top two web pages listed forrepparttar 151196 most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself inrepparttar 151197 foot.

How The Right Domain Name Can Improve Your Sales

Written by Kate Fox

So you're starting a website and have visions of making hundreds, even thousands of dollars in sales a day.

You've done your market research, found a profitable niche, planned your website's theme and layout. Now all you need to do is buildrepparttar site, buy a domain name and - voila -repparttar 151061 cash starts rolling in.

Hold on there cowboy. While making lots of money with your website is very possible, it's not as easy as it used to be.

Increasing competition, fickle web searchers and crazy search engine algorithms make earning money from your website a little harder than it used to be.

Don't get me wrong though: If you're serious about making a living online and you work hard, you can make more money than you ever dreamed possible. The key is that you have to realize that every little decision you make in your web business helps propel you torepparttar 151062 top and give you that edge.

One way to get an edge over your competitors and and keep your customers coming back is to chooserepparttar 151063 right domain name. (Your domain name isrepparttar 151064 unique name that identifies your Internet website.)

Here arerepparttar 151065 top 3 waysrepparttar 151066 right domain can help you build a killer cash generating website.

#1 A good domain name helps your customers remember your website.

How many times have you found a great website, forgotten to bookmark it and then completely forgotrepparttar 151067 name ofrepparttar 151068 site? While some Internet users do userepparttar 151069 bookmark function, many other Internet users do not.

They assume they'll be able to return to a good website by rememberingrepparttar 151070 URL or throughrepparttar 151071 search engine where they found it. But that's not alwaysrepparttar 151072 case. Search engine rankings fall; people forget which search engine they used or which keyphrase your website came up under.

Tip: Choose a domain name primarily for your target audience. Make it simple - preferably 2 words only or 3 short ones at most. Try to choose a .com or a .net or even a .org ending - people just don't remember a funky extension like .name, .tv or even .biz.

If you can, make it an action phrase that describes what your website can do for your customer. For example, if you repair laptops, something like: would be a lot easier for your customer to remember than

Why is this easier? Because people don't have time to remember your URL. They are focused on what THEY want to do (i.e. 'fix laptop'.) therefore it's much easier to remember your URL if it describes what they want to do.

Cont'd on page 2 ==> © 2005
Terms of Use