SE Optimization: Google's AdSense Soon To Have New Rival?

Google's AdSense Soon To Have New Rival?

Written by Michael Cheney

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and repparttar adverts that are displayed based on repparttar 127748 content of repparttar 127749 page. So if a website owner places repparttar 127750 Google AdSense code on a page about holidays then holiday ads are delivered onto repparttar 127751 page automatically by Google.

Everybody wins because when people click on one of repparttar 127752 ads - repparttar 127753 advertiser gets a visitor, Google can charge a rate for repparttar 127754 clickthrough and repparttar 127755 website owner who is serving repparttar 127756 ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.

The two search giants have been up against each in repparttar 127757 search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

Increase Web Site Sales with a SEO Proposal - Part 1

Written by Herman Drost

You can easily get confused by all repparttar

search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make repparttar 127747

best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.

What a SEO proposal should include:

SEO objectives Site Analysis Keyword Research Competitive Analysis SEO Copywriting Creation of Meta Information Site Map Creation Link Popularity Building Web Site Load Time and HTML Validation Downloading and Uploading of Web Pages Browser Search Engine and Directory Submissions Compatibility and Resolution Checking

THE PROCESS

The process will differ for new sites versus established sites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may already contain SEO or design errors that need to be repaired so it can attract visitors and make sales.

SEO objectives

Increase your search engine presence, rankings, number of visitors and ultimately repparttar 127748 sale of your products.

Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for repparttar 127749 search engines. Based on this analysis repparttar 127750 proposal is adjusted to include repparttar 127751 necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of repparttar 127752 factors listed above have some influence in attracting search engine spiders and visitors to your site.

These factors are already taken into consideration (which makes it much easier) if I design your site from scratch.

An established site already indexed by repparttar 127753 search engines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research

One of repparttar 127754 basic steps in search engine optimization is keyword research. Here competitive keywords relating to repparttar 127755 site and unique to your domain are found. Keyword research is done to maximize repparttar 127756 impact of search engine optimization. When your site ranks well, more relevant customers come to repparttar 127757 site leading to an increase in conversions and hence income for repparttar 127758 site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

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