Google’s Shake Up: A View From the Beginning - Part 2/3

Written by Jim Hedger

December 3, 2003 - Google’s Florida Update

The impact of Google's Florida Update has not been fully realized yet, but it appearsrepparttar damage will be extensive consideringrepparttar 127979 reports we are getting from some clients. Literally hundreds of thousands, if not millions of websites have seemingly disappeared from Google's listings, most of whom enjoyed a Top10 placement beforerepparttar 127980 massive update which started on November 16th. Like most retailers, ecommerce sites that have faded fromrepparttar 127981 listings needed a good Christmas season to remain viable intorepparttar 127982 next year and many of them staked their sales plans on a their previously strong placements at Google. The fallout will be noticeable, particularly among small businesses where advertising options are limited by small business budgets. Small businesses, however, will not berepparttar 127983 only companies facing an uncertain future because ofrepparttar 127984 Florida Update. Whenrepparttar 127985 SEO community starts receiving calls fromrepparttar 127986 mainstream media and people who are not clients, asking what is wrong with Google; one knows that Google itself has a problem that goes far beyond their data centers. As one ofrepparttar 127987 pioneers ofrepparttar 127988 web, Lee Roberts of The Web Doctor points out, "It was word-of-mouth that generated their popularity because people could find what they were looking for. Now, we only find sites with less quality content and less sites that offer what we want." The Florida Update encompassesrepparttar 127989 most substantial changes to Google's famed ranking algorithm inrepparttar 127990 young company's history. There are several theories as to why Google forced this update. Some say that Google is trying to force small businesses to join their highly profitable AdWords program by making such a comprehensive update just beforerepparttar 127991 Christmas shopping season. Others say that Google has always usedrepparttar 127992 weeks aroundrepparttar 127993 US Thanksgiving holiday to make changes inrepparttar 127994 hopes thatrepparttar 127995 sudden decrease in traffic over what is often a 4-day weekend will give their engineers enough time to introduce a new algorithm, (and fix any minor errors), without causing massive disruptions to their normal users. A third theory, (the one I lean towards), states that Google was simply tired of being gamed byrepparttar 127996 growing cadre of less ethical players inrepparttar 127997 SEO sector and has simply changedrepparttar 127998 rules overnight by applying this new algorithm. Whateverrepparttar 127999 reason,repparttar 128000 damage is being done and now advertisers and web-users want to know what to expect next. Unfortunately, that is not an easy question to answer as Google does not comment on any changes to their algorithm, thereforerepparttar 128001 only thing we can do is offer experienced and educated guesses. I suspect thatrepparttar 128002 folks at Google know they have a major problem on their hands and are working to fix it. We have seen MAJOR spider activity from Google-Bot inrepparttar 128003 past 48-hours and see evidence that another Google-Dance is currently underway. We have seen updates torepparttar 128004 algorithm inrepparttar 128005 past. The most recent happened earlier this summer andrepparttar 128006 one before that was in October 2002. Each time Google augmented its algorithm with a new feature or filter, massive dislocation was temporarily felt acrossrepparttar 128007 commercial web. Both times, however, Google began producing relevant results within a matter of weeks. The new filters added to this update were too comprehensive and penalized sites that Google couldn't have been targeting on purpose. Again, I suggest that Google's engineering staff knows this, and if they don't, their customer relations and PR departments are most certainly telling them. I expect to see parts of this filter retained and applied torepparttar 128008 formula that eventually evolves into their new algorithm but I simply can't see Google keeping this algorithm, continuing to serving up spam, and throwing its hard-earned reputation outrepparttar 128009 window. Regardless ofrepparttar 128010 number of MBAs they have on staff, Google's brain trust is simply too smart for that.

Absolute & Relative Links How Do They Rank?

Written by Martin Lemieux

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.

Absolute: You userepparttar entire url pointing torepparttar 127978 designated page. ex.

Relative: You use an automatic path torepparttar 127979 file ex. /page1/index.html

Relative gives a path that is "assumed". Your browser will automatically "assume" to put beforerepparttar 127980 link.

When researching these two methods, I used 4 factors to consider:

1) 20 Different popular search terms 2) Top 20 listings 3) Top 10 "Inbound Links" for pages withinrepparttar 127981 site 4) Relative/Absolute urls NOT images

So here'srepparttar 127982 results of this study:

1- The average results withinrepparttar 127983 20 search terms had a ratio of: Absolute 40% / Relative 60%

2- The average inbound links for each site I researched had a ratio of: Absolute %50 / Relative 50%

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