If You Get In Quick You Could Be The One To Fill It!
The following report contains an outline of what I believe could be a business opportunity in making.
Google has introduced a new ‘image ads’ facility to their AdWords advertising program. The image ads feature allows advertisers to display their banners on content pages of Google’s publisher partners, who have opted to display these ads.
If you want to jump onto a trend tidal wave before it starts, it’s often a good idea to keep your eyes focused on what big guns are up to. When biggest search engine on web brings out a new service like this one, you should always do a quick brainstorm to see what opportunities it might throw up.
One of top all time business commandments:
Find a demand; then fill it
So, what new demand could start to surface, as a result of Google starting their new image ads service? Try to think like your customer…
Let’s jump inside head of a Google AdWords advertiser for a moment, to try and understand what he might soon start demanding. If we can establish exactly what he ‘wants’, as an entrepreneur, we can then look at what we can offer him to specifically fill that demand.
Traditionally, AdWords advertisers have only been given 4 lines of text in a small ad to try and attract surfer’s attention. It’s been proving time and again, that if you include keyword/phrase that’s being searched for in your ad, it will increase number of people that click on your ads (clickthrough rate).
So, savvy AdWords advertisers have been accustomed to creating multiple ads, each one with a slightly different headline and or sub headline that includes keyword/phrase they are targeting.
With introduction of ‘image ads’, advertisers will want to do various tests to see which banners get a better response than others.
My guess is that what works for text ads, is almost certainly going to make a difference with image ads as well. What I’m talking about here; is including keyword/phrase in text of image.
Think about it…if someone is looking for information on a particular subject, there is a much higher chance of them clicking on a banner, if text on banner contains exact word or phrase, which they want more information on.
A new demand is born…
If advertisers want to tweak their banner designs to target keywords more effectively, they are going to need a lot more banners.
Sure, a lot of companies and individual home business entrepreneurs are going to design their own banners. They’ll probably create an initial template for banner, and then just alter some of text to target certain keywords.
However, not everyone can design his or her own banners. There are plenty of websites out their offering banner design services and making a good living out of it.
How can you compete with existing banner design services?