Good web Design: External Links

Written by Richard Lowe

The world wide web is called a web for a reason. The concept is simple. Allow people to tie (link) documents together in any manner which they see fit. This gives readersrepparttar capability to move from document to document as needed.

For example, you might have an article about diabetes which links to reports about drugs and blood monitors. These in turn may link to other documents which go into greater detail onrepparttar 134672 symptoms, as well asrepparttar 134673 results of medical studies and even FDA reports.

This isrepparttar 134674 wayrepparttar 134675 web was designed to work. When a document (an HTML page) is properly designed, it references sources all overrepparttar 134676 web as needed for many different reasons:

- to go into greater detail onrepparttar 134677 subject matter - to provide alternate viewpoints - to give supporting evidence - to provide references used inrepparttar 134678 creation ofrepparttar 134679 document - to list additional related information - to define terms

Properly used and maintained, external links add incredible value to a web site. Some webmasters do not like to include any external links (except for those carefully segregated on a "links page") because they believe that this causes visitors to leave their site. Their belief is they worked very hard to get people to visit, so why encourage them to leave?

These webmasters do not really understandrepparttar 134680 web. Furthermore, they do not comprehendrepparttar 134681 major reasons why people visit sites inrepparttar 134682 first place, and why they return torepparttar 134683 same site over and over.

As a rule (with some exceptions) people surfrepparttar 134684 web because they are looking for information or entertainment. These arerepparttar 134685 primary uses ofrepparttar 134686 internet. Generally, surveys show that shopping or making any kind of purchase is not high onrepparttar 134687 reasons people spend their time web surfing. No indeed, what they primarily want is to find out something. In fact, it is quite common for your average surfer to use a web site to research their purchase, then drive down torepparttar 134688 local store to pick it up themselves.

If you site has a good, well coordinated set of external links than you are giving your visitors access to additional information, which in turn provides them with an excellent reason to visit your site again. Yes, your visitor may surf elsewhere, but given thatrepparttar 134689 quality ofrepparttar 134690 external links is high, he will most likely return.

I have spent much time figuring out a good ratio of external links within a web site. I have found that a site can definitely have too many links to other sites. Too many links produces a whole series of problems:

- The internet is very active, so links tend to become obsolete very quickly. If you have a very large number of links in your site, you are ensuring that you will spend a great amount of time checking for link rot ( If you do not check your links often more and more of them will produce 404 errors, which will tend to cause visitors to NOT return to your site.

- The desire is to have quality links. This is what causes visitors to want to return. A large quantity of external links (especially a huge number on a single page) tends to make it seem as ifrepparttar 134691 links are of lesser quality. In other words,repparttar 134692 appearance is that you just slapped together a bunch of links without much thought.

- If a large number of your links are of subjects unrelated to your web site, then you most definitely have degraded, inrepparttar 134693 eyes of your visitors, your site. You see, they came to your site because it contained information about a specific subject (or several different subjects). Linking to unrelated sites tends to dilute your site and chase away visitors.

STREAMING MEDIA - Leveling the Playing Field for Small Business -

Written by Don Rhodes

Statistics tell us that there are 5,000 new websites coming on-line everyday! And, sadly, they all have one thing in common...they are all starting to lookrepparttar same. Our company, pursuing its own marketing efforts, hasrepparttar 134671 need to look at thousands of small business websites, and they seem to haverepparttar 134672 same ingredients: a few pictures, lots of text, and maybe an animated gif. Withrepparttar 134673 web surfer becoming much more "web savvy" than he was a year ago, and withrepparttar 134674 baseline computer system being a 250mhz multi-media capable Pentium, users today are expecting not only information but an entertaining web experience as well.

RealNetworks,repparttar 134675 pioneers of streaming audio and video overrepparttar 134676 web, tell us that 86% of web site visitors will stay to listen or to watch a streaming media presentation! They have had 65,000,000 downloads of their G2 player, and Media Metrixs reports that 15,000,000 people experience a streaming presentation every week. With these statistics,repparttar 134677 time is now for small business to takerepparttar 134678 initiative and leap into these new web-marketing techniques.

Streaming Media isrepparttar 134679 current breakaway technology ofrepparttar 134680 Internet. Asrepparttar 134681 broadband technologies of cable, satellite, and fibre optics evolve,repparttar 134682 full media experience onrepparttar 134683 Internet is not far away. The capability of sending audio, video, and other forms of multimedia 365/24/7 is revolutionizingrepparttar 134684 way people communicate with each other and is sendingrepparttar 134685 advertising industry into a tizzy. A business can now put a half-hour audio presentation on its' web site for one full year for less thanrepparttar 134686 cost of an ad in their local Sunday newspaper!

Putting a streaming audio presentation on your web site is simple. Record your presentation on a high quality cassette tape and send it to an encoding company. (And who can better talk about your product or service than you can?) They will digitize your recording and optimize it for smooth and effective streaming performance. They will then send you back, usually via E-mail, web-ready files to be put on your web site. (Some companies will also offer you hosting services on their G2 servers; then it's a simple process of adding one link to your site!) If you're uncomfortable with doing your own recording, you can send your script; most encoding companies offer professional voice talent. This can add torepparttar 134687 cost of your presentation, but some people prefer this to doingrepparttar 134688 recording themselves.

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