What makes a good domain name? It’s a name that gives you a decisive edge over your competitors that they often find hard to surmount. Your position in your industry can often be dictated by how good your domain name is. Here are some solid characteristics of an effective domain name to get you started in right direction.
Good domain names are easily memorable from casual conversation. Something that can be said once and be remembered instantly. A successful domain name sticks in your mind while an unsuccessful one requires much advertising to establish itself in mind of consumer.
Apply ‘Short and Simple’ theory when devising your domain name. Make it easy to remember, keep it straightforward, meaning that name speaks for itself about what you have to offer. The length should be shorter as people remember or rather recall shorter domain names than longer ones. Your domain name should be something that actually conveys only one idea about what you are. Limit name to two words if possible, three words as an absolute maximum. Remember idea is to create domain names people can easily recall and type into their browser.
Go .COM at end of your domain. Make it your priority to get a .COM name, as it has become default extension for most everyone. The.COM extension seems destined to remain standard default extension for commercial websites, at least for foreseeable future. Keep in mind that it’s second nature for Internet users to type in .COM in their browsers when they want to find any site.
Don’t add hyphens or special coding to your domain. No one will remember to put that hyphen or a space in an URL, therefore, if they try to locate your site without applying needed hyphens, obvious action to that result is that they won’t locate your website. When your website isn’t located because of an unusual or complicated domain name, it means one thing. The loss in sales. The point of a good domain name is to get those people flocking to your site to generate revenue.
Domain names should carry value. Always remember that perceived truth is more powerful than truth itself. A good domain name tends to heighten perception of website’s value, sending a message that quality of your domain name reflects in products and services you offer. Think of your domain name as a ‘headline’ of an article and people will likely judge and visit your site according to its domain name.