Good domain names are easily memorable from casual conversation. Something that can be said once and be remembered instantly. A successful domain name sticks in your mind while an unsuccessful one requires much advertising to establish itself in mind of consumer.

Apply ‘Short and Simple’ theory when devising your domain name. Make it easy to remember, keep it straightforward, meaning that name speaks for itself about what you have to offer. The length should be shorter as people remember or rather recall shorter domain names than longer ones. Your domain name should be something that actually conveys only one idea about what you are. Limit name to two words if possible, three words as an absolute maximum. Remember idea is to create domain names people can easily recall and type into their browser.

Go .COM at end of your domain. Make it your priority to get a .COM name, as it has become default extension for most everyone. The.COM extension seems destined to remain standard default extension for commercial websites, at least for foreseeable future. Keep in mind that it’s second nature for Internet users to type in .COM in their browsers when they want to find any site.

Don’t add hyphens or special coding to your domain. No one will remember to put that hyphen or a space in an URL, therefore, if they try to locate your site without applying needed hyphens, obvious action to that result is that they won’t locate your website. When your website isn’t located because of an unusual or complicated domain name, it means one thing. The loss in sales. The point of a good domain name is to get those people flocking to your site to generate revenue.

When you create a website, there are three costs involved. The first is purchase of your domain name or URL as it is sometimes referred. This is unique address you type into browser to find your site such as www.yourname.com or www.buymystuff.net. These can be purchased from hundreds of sites on Internet and are not that expensive. You can purchase these for a minimum of one year and for multiple years if desired. Once purchased, your domain need to be “pointed to” physical computer that your website will reside on.

The second cost involved is purchase of hosting package. This is money you pay to rent a space on one of thousands of web servers located all over world. There are free hosting packages available but they have their disadvantages and I won’t go into that here. Most people host their site on an ISP (Internet Service Provider) that is in their geographical area although there is no reason not to host on a server half way around world, if it is a good, inexpensive, and reliable hosting server.