Take a look at many of headlines and advertisements that you come across on Web and in newspapers and other media.

Same old, same old. Most barely make an impression on your consciousness.

On other hand, who will ever forget Energizer Bunny? That rabbit is one original little hopper. Bunny, of course, was product of a highly creative advertising team. The rest of us will have to struggle a little harder to find original ideas for our small businesses.

Originality counts, but being original isn't always easy.

Here's thing. Most people within an identified culture or ethnic group are hot-wired to come up with very similar responses when presented with a word, concept or product.

But strangely, we all tend to think our response is unique and special and that no one has previously thought of it.

I've noticed this for a long time -- at least for as long as my name has been June, which is to say, all of my life. Ever since I can remember, on being introduced, people are prone to announce gleefully, "JUNE BUG!"

I don't mind being called June Bug. There are worse names. But I do marvel at how each and every person who says this believes that I am hearing this wonderfully witty remark for first time. Yeah, first time this morning, maybe.

You'd think I'd know better than to fall into trap of "same old, same old" thinking myself, given that I've been complaining about it since childhood. But no.

Success in this business is really very simple. Sure, there are a lot of tricks and techniques that can increase your production, but basics are elementary. They are:

REQUIREMENT ONE: ESTABLISH A FINANCIAL GOAL

This simply means, determine how much money you want to make.

REQUIREMENT TWO: DETERMINE VOLUME REQUIRED

Volume is usually stated as a dollar amount. However, if you are selling opportunity, I prefer to state it in "Organization Size." Basically, it is number of people necessary in your organization to achieve your desired income level.

The usual objection I hear is "There are too many variables. Some people order more or less than others, and bonuses affect it all too." This is not brain surgery, people. You do not have to be that exact.

Simply take your last month's check and divide it by number of distributors you have. That will give you your average earnings per distributor. Then take your financial goal and divide it by your average earnings per distributor.

The result is number of people you need in your organization to achieve income you want. This will change each month. If you have a small organization, it can change a lot. If you have a large organization, it will change a little. So, each and every month you will need to recalculate this. This gives you a clear and concise goal to shoot for. This is your target.

REQUIREMENT THREE: MARKET, MARKET, MARKET!