Good Marketing Pays For Itself

Written by Joy Gendusa

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"

If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it isrepparttar simple and shortsighted view ofrepparttar 148971 situation. However, ifrepparttar 148972 revenue generated from that marketing is $1010 you have actually just lost $10 by not doing it.

Most timesrepparttar 148973 margin is not that slim. We generally bring in around 10 times what we spend in any given week. That means for every $1000 we spend on marketing we bring in $10,000. If we decided that we were only going to spend half of what we were normally spending we would automatically save half of our budget. That is great but we would likely lose up to half of our weekly sales income. In trying to save half our budget we actually lost 9 times that amount.

It all comes back to your Return On Investment. That’srepparttar 148974 ROI I am always talking about. If you only make what you spend on your marketing it is not doing its job. The money that you spend on your marketing is your investment. The money you bring in on sales isrepparttar 148975 Return On that Investment. That is why your ROI isrepparttar 148976 most important statistic to consider when trying to divide up your marketing budget. Putting more money into a marketing strategy that has a higher ROI doesn’t cost you more money, it makes you more money. Saving money by lowering your marketing budget doesn’t sound so enticing when you think about it that way. Unfortunately many businesses cut their marketing budget first when trying to stay afloat during slow periods. They are actually hastening their downfall.

You have heard it time and time again, "It takes money to make money." It is as true today as it ever has been. You have a good product or service, you run your business well,repparttar 148977 only thing that you need is good marketing and that will eventually pay for itself.

Perhaps by now you are convinced that you need to spend some money on promoting your business.

Maybe you are still stopped byrepparttar 148978 big question, "How?" What do you really need to know, and how can you actually make it work?

Let’s start withrepparttar 148979 "Basic Principles" of promotion.

What is Promotion?

Promotion (pro•mō′•shun) n. Anything, as advertising, public appearances, etc., done to publicize (getrepparttar 148980 attention or interest ofrepparttar 148981 public) a person, product, event, etc. The New Webster’s Concise Dictionary2003 Encyclopedic Edition

Mailing Lists – Keeping It Simple

Written by Joy Gendusa

The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

The biggest single factor inrepparttar success of your direct mail marketing strategy is who you send your mailings to.

A. You need a list.

This can be:

1) a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or

2) a list which you purchase or in some cases obtain for free.

B. The mailing list must containrepparttar 148970 names of people who are likely to be interested inrepparttar 148971 benefits of your products or services.

Don’t try and sell beer torepparttar 148972 Temperance Society or real estate to people who cannot afford it. You have to target your direct mail marketing efforts.

What kinds of lists are available?

C. The three basic kinds of lists that you can use are (you can use all three):

1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded inrepparttar 148973 past.

2. A response list is a list of people that have actually done something. They have either purchased something fromrepparttar 148974 people who put togetherrepparttar 148975 list or inquired in response to some offer or asked to be onrepparttar 148976 list. They have some level of interest inrepparttar 148977 topic or purpose ofrepparttar 148978 list.

These people have not previously responded to you, but they have responded to someone in a related area (if you have purchased a correctly targeted list) so you know they are at least warm.

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