Good Idea Generation – a process

Written by Kal Bishop


It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examinerepparttar behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common patterns of behaviour do emerge and it is possible to make insight more likely.

a)Creativity is often triggered byrepparttar 103088 need to solve a problem. People who generate good ideas tend to clearly identifyrepparttar 103089 problem through a tangible process. They will look at a problem from various perspectives, create multiple definitions of it and ask many others to contribute torepparttar 103090 precise nature and basic qualities ofrepparttar 103091 problem as they see it.

b)Problems require intense investigation. People who generate good ideas intensely investigaterepparttar 103092 problem using various knowledge bases and information sources. This allows frame breaking, reduces path dependency and parochialism and allowsrepparttar 103093 intellectual cross-pollination that gets people thinking in new directions.

c)Forced productivity. People who come up with good ideas force themselves to produce ideas without evaluating those ideas. They will separate creative from critical thinking and simply bash out ideas using a variety of techniques. Common methods involve linking to diverse objects and concepts, vertical and lateral thinking techniques. They will regularly maximiserepparttar 103094 size and quality of their idea pool. This patternsrepparttar 103095 mind into seeking answers and triggers cognitive activity at multiple levels.

d)Seek stimuli. People who think of good ideas seek out stimuli from novel, diverse and numerous sources. The range of stimuli is infinite and this tends to suit people who have or benefit from a life long interest and curiosity in many subjects.

e)Constant conscious thought. People who generate good ideas constantly think aboutrepparttar 103096 problem at all times. Often they describe themselves as incapable of thinking of anything else, no matter what distractions may be present. Hencerepparttar 103097 common occurrence of descriptions such as “obsessed,” “single-minded,” “preoccupied,” “compulsive,” “consumed,” “captivated,” “infatuated,” “absorbed”, “immersed,” “possessed,” “hooked” and so forth.

20 Sure-Fire Ways To Get People to Link to Your Web Site

Written by Jonathan Bois


1. Offer other web sites free content to post on

their web site. Include your link on all of your content.

The content should related to your web site because

it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot,

write a review forrepparttar site. Write aboutrepparttar 103087 benefits

you gain fromrepparttar 103088 web site. Tell them they can publish

it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their

web site. Include your web site's ad and link in each

issue you publish. This may also help you increase

the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design

your web site with a title page, table of contents,

chapters, etc. Just allow other people to give away

the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell

your visitors they can instantly add a free article

directory to their web site by linking to yours. Just

place your ad or banner ad on top ofrepparttar 103089 article

directory for your main web site.

6. Allow other web sites to use your discussion board

for their web site visitors. Just have them link directly

torepparttar 103090 discussion board. Include your web sites ad or

banner ad atrepparttar 103091 top ofrepparttar 103092 discussion board.

7. Start a members only web site. Tell visitors what's

in your members only site and what it costs to gain

access. Offer them a free membership if, in exchange,

they link to your web site.

8. Offer your visitors a free sign up to your affiliate

program. Pay them commission to sell your products

or services. Just give them an affiliate link to track their

sales. People will link to your web site to make extra

money.

9. Create your own award site for other web sites.

Giverepparttar 103093 winners a graphic or text link to place on their

web site when they win. This will link your web site

to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer

people free consulting via e-mail if, in exchange, they

either link to your site. People will consider this a

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