Go ahead, read for yourself. Then think about what kind of impression copy on your site makes.

The 5-lb Chenille Throw

"Chocolate truffles. Triple-cream brie. Ice cream cake. All areas where more is, well more… where five extra pounds is a very good thing, indeed. So it is with our chenille throws. Each is five pounds of butter-soft, pudding-rich, rayon-cotton chenille, a guilt-free indulgence, big enough to share."

Now that’s good copy! Combined with a lush, close-up photograph of throw draped oh so casually on a tan suede sofa, I don’t know how anyone could resist!

Compare and contrast: [I’m not making this up].

Are you interested in starting your own home based business, but not sure where to begin? Why not start with yourself?

Here are a few steps you can take to determine what you really want to do. But first, have a pen and paper ready in front of you...

Done? Ok, here we go...

1) What Are Your Hobbies?

Write down all things you love doing in your own free time. Don't hold anything back, because I'm not here to examine your answer. There is no right or wrong here, only truth, only what you feel straight from your heart.

Why do this? The answer is because hobbies are a great source of motivation and energy for anyone. If you're willing to do something without being paid, you'd definately do it for money. The only difference is, money will only come second, as compared to immediate satisfaction you get from doing what you love. Write everything on that pice of paper.

2) What Specialized Knowledge Do You Have?

In your current or past jobs, you would have accumulated a great deal of knowledge on a certain subject. Thanks to your boss, you may have become an expert at something. And this expertise, believe it or not, can help others around world. Don't let this go to waste.

So write down any specialized knowledge you have. Write down any specialized skills you may have developed too, and it could be in sales, event organization, public relations, accounting, counselling, etc.

3) What Corner of The Book Store Do You Go to First?

When I heard someone ask me that, I was like "What? What has that got to do with anything?".

It has got to do with everything. Which corner of bookstore you visit FIRST usually indicates which topics you love reading about. In a conversation with one of my team members a week ago, I asked him same question, and his reply was "Well, Gobala, I never thought about it, but I actually go to self-help section first, because I like reading about how I can improve myself to be a better human being."

Ditto. Your sub-concious actions may hold answer to your problem. Now we're getting somewhere, so write YOUR favourite section down on that piece of paper.

4) What Did You Love Doing 5 Years Ago?