Good Content: The Key To Search Engine Ranking

Written by Daria Goetsch


What drives visitors to your website and keeps them there? Good content.

Content is Key

Good content is key to website promotion success. Allrepparttar bells and whistles inrepparttar 128147 world will not hold an audience like compelling information. Ask yourself: Why would a visitor stay at my website? What are they looking for? What do I have that they need? What holds them there once I've got them visiting? You have to tell your story in a way that will keep your visitors interested and coming back for more.

Get Those Visitors

The first part ofrepparttar 128148 process is getting visitors to your site through search engine promotion and other traditional marketing methods. As you increase your visibility, more visitors will come to see whatrepparttar 128149 commotion is all about.

Keep Those Visitors

The second part ofrepparttar 128150 process is keeping them there. If you provide quality information that is easy to access, you are givingrepparttar 128151 visitor what they are looking for. Don't give your visitors a reason to click away. Quality content means happy visitors, and with enough happy visitors, you become an "authority" on your topic. Having a site recognized as an authority means good ranking inrepparttar 128152 search engines.

Know Your Audience

So how do you get your visitors to stay on your site, and to return to it? First, you need to understand your audience. Who are you trying to reach? Create your pages with them in mind. Do you want to reach a narrow audience, or will you try to reach all levels of readers? Buzz words may make sense to you in your business, but will they reach your target audience? If you are a high-powered underwater basketweaving consultant, focused only on serious underwater basketweavers, you can keeprepparttar 128153 discussion on your site fairly technical. If, however, you really want to spreadrepparttar 128154 joy of underwater basketweaving to a wider audience, you may want to keeprepparttar 128155 tone more general, giving newcomers to underwater basketweavingrepparttar 128156 information they need to become as enthralled by basketweaving as you are.

Get Your Visitors Involved

So what kind of content do you need to provide for your visitors? If you have a site selling gardening books, you will have lists ofrepparttar 128157 titles you have for sale, an order form, and contact information. Everybody else selling gardening books will have these pages too. How do you rise aboverepparttar 128158 crowd? How do you stand out asrepparttar 128159 definitive gardening book website?

Write Articles

One technique that you can use to good effect is that of writing articles pertaining to your site's topic. After all, who knows more about gardening and gardening books than you? Not only does this give your visitors yet another reason to keep coming back to your site, but it also allows you to reach out beyond your site. There are many other websites out there looking for authoritative information on your topic. Find those sites and submit your articles to them. This creates a "win-win" situation:repparttar 128160 other web site gainsrepparttar 128161 benefit of your knowledge, while you are further recognized as an authority inrepparttar 128162 field. Getting a link from that site back to yours brings more visitors to your site, and increases your site's link popularity.

Ranking The Search Engines

Written by Drew Waters


We can each spend so much time concerned with how our website/s are ranking onrepparttar Search EnginesÖ Letís step back for a minute and look at howrepparttar 128146 Search Engines themselves are ranking. Where are people, our customers, searching? Which Search Engines are deliveringrepparttar 128147 bulk of results? With answers to these questions we can re-focus our efforts to ensure that were not wasting our time trying to gain exposure inrepparttar 128148 wrong places.

There are two ways we can rankrepparttar 128149 search engines. The first, is in terms of Popularity;repparttar 128150 number of people that are usingrepparttar 128151 search engines to find products, services and information. The second, and perhaps most important factor from a marketing point of view, is Audience Reach;repparttar 128152 number of search portals that a Search Engine is showing its results through each day, thereby reachingrepparttar 128153 maximum number of people.

First, lets look at Popularity. The following search engine popularity figures were compiled by Neilson/NetRatings, a provider of digital audience information and analysis. This company monitors over 225,000 individuals in 26 countries to gather its Internet usage results.

In October 2002, Search Engine Popularity inrepparttar 128154 U.S. was as follows:

Google 29.2% Yahoo 28.5% MSN 28.1% AOL 19.7% Ask Jeeves 10.3% Netscape 5.5% Overture 5.4% InfoSpace 5.1% AltaVista 4.4% Lycos 4.4% LookSmart 3.0% Earthlink 1.8%

(source: Search Engine Watch)

These figures tell us a lot about search engine usage; where people are going to find their information. But what they donít tell us are more important facts about how widespread each search engineís listings are acrossrepparttar 128155 Internet as a whole.

Letís look at this from a marketing perspective. Most major search engines have agreements in place with each other and with different search portals to display their results. This means that their Audience Reach is actually much larger or smaller thanrepparttar 128156 Neilson/NetRatings results suggest.

Although actual figures are hard to determine, hereís howrepparttar 128157 search engines rank fromrepparttar 128158 perspective of Audience Reach:

1. Google Every web user, in every country, has access to Googleís search results. As well as providing results via its own search pages, Google supplies search results to Yahoo, AOL, Ask Jeeves, Netscape, EarthLink and AT&T. Search services InfoSpace, IWON and Simpatico.ca (Canada) also display their listings. A high ranking listing at Google will return an enormous amount of targeted traffic to your site because of its wide audience reach through partner search sites.

2. Overture (formally GoTo.com) Overture is a pay-per-click search engine. Its audience reach is also extremely wide. Overtureís top three search results are displayed asrepparttar 128159 premier listings on Altavista, MSN, Lycos, AllTheWeb(aka FAST), Excite and Go.com. Its results are also displayed on hundreds of smaller search portals. If your goal is to gain maximum exposure within a few days and you are prepared to pay for it, Overture will deliver maximum audience reach.

3. Inktomi Inktomi is not a search engine as such, but a database comprised of paid listings delivered to its search partners. Inktomi results are usually displayed on each of its partners sites as secondary search results. Its listings are displayed at: MSN, LookSmart, About.com, HotBot, Overture, espotting.com (Europe) Terra.co(Spanish network), goo.ne.jp (Japan)

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